Corporate Social Responsibility and Starbucks Primary Stakeholders

Topics: Corporate social responsibility, Stakeholder analysis, Corporation Pages: 3 (620 words) Published: December 6, 2011
Case Content/Instructions

1. Introduce the organization/company, the case, and provide a brief history of the organization.

2. Provide a clear, concise statement of the problem(s)/issues(s).

3. Identify primary and secondary internal and external stakeholders affected, describe their stakes in the issue, analyze the situation for effect on these stakeholders, and describe the issues and impact from the stakeholders’ views.

4. Summarize the primary and secondary ethical issues(s) involved.

5. Describe the organization’s strategy in dealing with this issue(s), critique the strategy/actions taken, using facts from the course to defend your critique, and briefly state the outcomes the organization actually experienced …stock price, credibility, market share, management changes, residual stakeholder backlash, unresolved problems, etc.

6. State your conclusions and recommendations for other/more effective actions the company could have taken to produce better stakeholder outcomes. Support your argument with course facts/data/decision models/outside sources.

7. Each partner will write a one page summary of the case.

8. Prepare a presentation, 10 – 15 minutes (audience discussion after presentation).

2. (Include this with Starbucks having difficulties)

Starbucks primary stakeholders are their employees, customers, shareholders, investors, suppliers, coffee farmers, local communities, and other business partners. Secondary stakeholders are media outlets, government, enviromentalist groups, and their competitors.


5. Starbucks is using Corporate Social Responsibilty actions to tackle a lot of the issues they face. Starbucks defines CSR as conducting business in ways that produce social, environmental and economic benefits for the communities in which they operate and for the company’s stakeholders and shareholders. They have created internal structures to ensure that any emerging issues are recognized,...
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