Corporate Social Responsibility (CSR) is going beyond compliance to the law. It is an obligation for a business to pursue long term goals that are good for society and it is about how a company manages its business to produce an overall positive impact on society. The triple bottom line of CSR encompasses three pillars, namely people, planet and profit. It encapsulates an extended array of components that measure that organisation's performance, which are social, environmental and financial (Elkington 1998).
BreadTalk's active involvements in CSR initiatives have propelled them to be successful beneficiaries with improvements to their organizational behavior. These CSR initiatives help to forge strong brand image, foster excellent reputation and improve financial performance for the company, boost the morale of their employees, and eventually attract more potential investors for the organization. At the same time, the behavioral habits and productivity of their employees is enhanced, as they take greater pride in their work and employer they work for as their values now correspond to one another. The alignment of values among employees and employer will reflect numerous advantages such as an improved working environment, better welfare benefits, as well as ensuring damaging societal engagement by individual to diminish. Concurrently, employees will see the company’s concentration is not merely attaining high profits but also complying with all ethical and legal standards, thus improving their level of job satisfaction and commitment.
BreadTalk played a humanitarian movement in relief efforts of the Sichuan earthquake by contributing 100% proceeds of the S$40,000 raised. Furthermore, BreadTalk raised a total of S$50,000 for school children to The Straits Times School Pocket Money Fund.
In conjunction with the above-mentioned CSR efforts, BreadTalk further promotes their enthusiasm in helping the society by implementing the use of...
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