Corporate Social Responsibility Analysis Of The Nihar Shanti Amla Oil Company
The example mentioned of the IBM proved a brand image building through corporate social responsibility.
The other example of creating a positive brand image is of Marico. The Marico’s product Shanti Amla oil is the choice of lot of people and this has become a fastest selling oil brand due to the long term corporate social responsibility initiative i.e. commitment for the children education in our country. The company named the product “Nihar Shanti Amla” that means a humanity approach towards the society. This approach to help the society made the customers appealing and that made the brand popular. Through the campaign of education for long term, the company decided to donate 5 % of the profit for the education purpose. There are many children who are too far from the education and its happiness .The company worked in education sector and make the future generation educated. The program created a positive image for the company as they working …show more content…
Many of the companies increase their revenue and decreases their operational cost through CSR undertake the environment initiatives like reduce in energy consumption, reduction in waste, recycling of the product these are the some of examples of the decrease in operational cost.
The Glenmark company according to the corporate responsibility report 2015-16 mention the details of the environment impacts that reduces the cost of operation in electricity consumption. The company switched to LED lights from the previous lights those used the more energy consumption and along with it variable frequency drivers in HVACS. The 60 % of the electricity is produced from the renewable sources. The company has set the solar rooftop plant at Mahape; it is a role model for the environment performance which is 100 kilowatt-peak (kwp) capacity, where it generated 73 MWH
The other example of creating a positive brand image is of Marico. The Marico’s product Shanti Amla oil is the choice of lot of people and this has become a fastest selling oil brand due to the long term corporate social responsibility initiative i.e. commitment for the children education in our country. The company named the product “Nihar Shanti Amla” that means a humanity approach towards the society. This approach to help the society made the customers appealing and that made the brand popular. Through the campaign of education for long term, the company decided to donate 5 % of the profit for the education purpose. There are many children who are too far from the education and its happiness .The company worked in education sector and make the future generation educated. The program created a positive image for the company as they working …show more content…
Many of the companies increase their revenue and decreases their operational cost through CSR undertake the environment initiatives like reduce in energy consumption, reduction in waste, recycling of the product these are the some of examples of the decrease in operational cost.
The Glenmark company according to the corporate responsibility report 2015-16 mention the details of the environment impacts that reduces the cost of operation in electricity consumption. The company switched to LED lights from the previous lights those used the more energy consumption and along with it variable frequency drivers in HVACS. The 60 % of the electricity is produced from the renewable sources. The company has set the solar rooftop plant at Mahape; it is a role model for the environment performance which is 100 kilowatt-peak (kwp) capacity, where it generated 73 MWH