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Corporate social responsibility

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Corporate social responsibility
Corporate social responsibility(CSR) is the corporation 's way of giving back to the community. This research paper will discuss and analyze the benefits and problems of corporate social responsibility to see if the community is really benefiting from it or if it is just one of those things the corporation has to do to get credit on their tax return or as check mark. This paper will also discuss the incentives for company to engage in CSR ,how consumers responds to CSR and their expectations from the company.

Introduction
Corporate social responsibility is what a company does for the community. Manuel Castelo BrancoLúcia Lima Rodrigues (2006) defines social responsibility as:
Firms engage in corporate social responsibility (CSR) because they consider that some kind of competitive advantage accrues to them. We contend that resource-based perspectives (RBP) are useful to understand why firms engage in CSR activities and disclosure. From a resource-based perspective CSR is seen as providing internal or external benefits, or both. Investments in socially responsible activities may have internal benefits by helping a firm to develop new resources and capabilities which are related namely to know-how and corporate culture.
CSR is something a company does that is not required by law so the extent at which the company goes depends on the company and how much they want to impact their community .There is a lot of factors the company considers before engaging in CSR, factors like time, availability of funds, employees to attend the event, planning, resources to mention a few. This paper will focus on the benefits ,advantages and disadvantages of CSR as well as the limitation and the incentive the companies get for doing CSR. Benefits of CSR
The company benefits from CSR just as much the community does. For example let 's say company XYZ builds a shelter to for the



References: Manuel Castelo BrancoLúcia Lima Rodrigues.(2006). Corporate Social Responsibility and Resource-Based Perspectives. Journal of Business Ethics,62, 111-132. Retrieved June 7, 2014, from the ABI Inform database. Bayoud, N. S., & Kavanagh, M.(2012). The Importance and benefits of corporate social responsibility disclosure in Libyan context: evidence from mangers. Global Conference on Business & Finance Proceedings, 7, 84-95. Retrieved June 7, 2014, from the ABI Inform database. Mishra, S., & Suar, D.( 2010). Do stakeholder management strategy and salience influence corporate social responsibility in Indian companies?. Social Responsibility Journal, 6, 306-327. Retrieved June 8, 2014, from the ABI Inform database. Behnaz Ghazi Shaarbaf.(2013). Assessing Corporate Social Responsibility in Cultural Organizations in Iran. International Journal of Business and Social Science,4. Retrieved June 8, 2014, from the ABI Inform database

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