Corporate Social Responsibility

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CHAPTER I : INTRODUCTION
A. Background of the study
Management performs a vital role in any organization. It is responsible for planning and organizing the creation of goods and services. There are several definitions of management; one popular definition of management which is the “art of getting things done through people” is that of Professor Mary Parker Follet. Resources like men, machine, money and materials can only be used to its maximum potential if these are properly managed, in fact, many businesses close down due to inefficient management thus making management an important tool in creating a successful organization.
As reported by Fajardo, management basically deals with people to get the peak performance from them through effective and efficient management (1997). On the 1920’s a man named Frederick Taylor known as the father of scientific management who described management as a science with employees having specific but different responsibilities; encourage the scientific selection, training and development of workers and equal division of work between workers and management thus sparking an important evolution to the business world making a dramatic increase in productivity (Estrada).
The economic progress brought by scientific management was not all good; labor/management conflict, apathy, boredom, and wasted human resources. These concerns lead a number of researchers to examine the discrepancy between how an organization was supposed to work versus how workers actually behave. Henry Gantt (1861-1919) during his time focused on motivational schemes, emphasizing the greater effectiveness of rewards for good work to diminish boredom (Estrada) and this is one early example of a recorded corporate social responsibility.
Corporate social responsibilities, social work, corporate conscience, corporate citizenship, social performance, or sustainable responsible business/responsible business are the different names of this concept which is viewed



References: Fajardo, F. (1994). Entrepreneurship. Pasig City: Capitol Publishing House Inc. Fajardo, F. (1997). Management. Sampaloc, Manila: Rex Book Store Inc. Kytle, B. (2005). Corporate social responsibility as risk management. Cambridge, Massachusetts: Harvard University. Mcwilliams, A Salvador,S. et al. (2010). Corporate social responsibility and good governance (2nd ed.). Allen Adrian Books Inc. Savitz, A. & Weber, K. (2006). The triple bottom line. 989 Market Street, San Francisco, CA: Jossey-Bass - A Wiley Imprint Slaper, T Paluszek, J. (2005). Ethics and brand value: strategic differentiation. Santa Clara University - Markkula Center for Applied Ethics. Academy of marketing science (2006). Journal of the academy Of marketing science, vol.34, p.158-166. C. Encyclopedia Corporation (1889) D. Electronic media Discovering the Asian form of corporate social responsibility (2010).Retrieved February 2014 from https://centres.smu.edu.sg/lien/files/2013/10/SocialSpace2010-BinduSharma.pdf

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