Corporate Responsibility Stakeholder Perspective
Corporate Responsibility (2) Stakeholder perspective
Obesity and fast food
Use the stakeholder analysis to look at the impact of fast food (eg MacDonald’s) on each stakeholder group. Should the sale/marketing of fast food be regulated/ restricted? If so why? If not, why not?
Childhood obesity has been labeled one of the most serious public health issues if the 21st century. 42 million of the children under five years old are overweight all over the world, in Australia, there is a number shows 17% of the children are deemed to be overweight, which is quite a high figure and a lot public controversy surrounding this issue. Typical ethical issue being identified includes:
← Is the consumption of fast food really contributes to the obesity among children? ← Who is responsible for the obesity problem of the society? ← Can fast food related to eating healthy? ← Is that ethical for communication companies to make junk food advertisement during the time of the children’s TV program?
Using different ethical model, advertising junk food to children can be seen as morally ethical or morally unethical. This presentation will look at the different views, especially the two different social responsibility models: shareholder model and stakeholder model.
From a consequentialist perspective, ethical rightness and wrongness of actions are determined by the consequences of those actions. Advertising junk food to children lead to an increasing profit and also compony expansion, which have a good consequence for the society as it will improve employment rate and economic wealth as a whole. However, there is also bad consequence as advertisements motivate consumption, which may result in obesity and also other harm to their health and life-long bad eating habit may be created. Therefore, it is hard to argue that whether this action is ethical or not.
From a deontologist perspective, an action is ethically
Obesity and fast food
Use the stakeholder analysis to look at the impact of fast food (eg MacDonald’s) on each stakeholder group. Should the sale/marketing of fast food be regulated/ restricted? If so why? If not, why not?
Childhood obesity has been labeled one of the most serious public health issues if the 21st century. 42 million of the children under five years old are overweight all over the world, in Australia, there is a number shows 17% of the children are deemed to be overweight, which is quite a high figure and a lot public controversy surrounding this issue. Typical ethical issue being identified includes:
← Is the consumption of fast food really contributes to the obesity among children? ← Who is responsible for the obesity problem of the society? ← Can fast food related to eating healthy? ← Is that ethical for communication companies to make junk food advertisement during the time of the children’s TV program?
Using different ethical model, advertising junk food to children can be seen as morally ethical or morally unethical. This presentation will look at the different views, especially the two different social responsibility models: shareholder model and stakeholder model.
From a consequentialist perspective, ethical rightness and wrongness of actions are determined by the consequences of those actions. Advertising junk food to children lead to an increasing profit and also compony expansion, which have a good consequence for the society as it will improve employment rate and economic wealth as a whole. However, there is also bad consequence as advertisements motivate consumption, which may result in obesity and also other harm to their health and life-long bad eating habit may be created. Therefore, it is hard to argue that whether this action is ethical or not.
From a deontologist perspective, an action is ethically