Corporate Responsibility And Marketing Strategies3
Corporate Responsibility And Marketing Strategies
Larri Alston
Michael Laverty
Contemporary Business
October 26, 2014
Apple’s current position on ethical and social responsibility is located on their website which state “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made.” You can also access the company’s 2011 Supplier Responsibility on its website. This is their official stance on the matter but the company has fallen short through examples I will provide from a review of their reports which reveal that the company is taking action to stop unethical practices. Apple presents itself as a responsible corporation that addresses violations and improves management systems but even with strict compliance of its code of conduct for suppliers, problems still occur. Apple being the largest U.S. Corporation makes them a target because other companies are envious of their success but this is not the sole reason they have earned the reputation of an evil, profit mongering corporation. Human rights activists, media outlets and various other groups believe the company has no sense of social responsibility because of the way they disregard the environment and violate human rights with poor work conditions. Their use of child labor is an example of this. Environmental, labor and other social responsibility advocates have been aware of allegations of forced overtime, child labor and other miserable working conditions at the
Chinese factories that make Apple I-toys. Disregard for human life is alarming in itself but American patriots also criticize the company for poor American job creation because Apple has created over a half of million or more jobs in
China but only a few thousand in the U.S., in addition to low pay of American workers at the company’s chain of retail stores. The company is not pro-American or a responsible corporate citizen which is further
Larri Alston
Michael Laverty
Contemporary Business
October 26, 2014
Apple’s current position on ethical and social responsibility is located on their website which state “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made.” You can also access the company’s 2011 Supplier Responsibility on its website. This is their official stance on the matter but the company has fallen short through examples I will provide from a review of their reports which reveal that the company is taking action to stop unethical practices. Apple presents itself as a responsible corporation that addresses violations and improves management systems but even with strict compliance of its code of conduct for suppliers, problems still occur. Apple being the largest U.S. Corporation makes them a target because other companies are envious of their success but this is not the sole reason they have earned the reputation of an evil, profit mongering corporation. Human rights activists, media outlets and various other groups believe the company has no sense of social responsibility because of the way they disregard the environment and violate human rights with poor work conditions. Their use of child labor is an example of this. Environmental, labor and other social responsibility advocates have been aware of allegations of forced overtime, child labor and other miserable working conditions at the
Chinese factories that make Apple I-toys. Disregard for human life is alarming in itself but American patriots also criticize the company for poor American job creation because Apple has created over a half of million or more jobs in
China but only a few thousand in the U.S., in addition to low pay of American workers at the company’s chain of retail stores. The company is not pro-American or a responsible corporate citizen which is further
References: Bradsher, Keith and Duhigg, Charles (2012, Jan). How the U.S. Lost Out On iPhone Work. The New York Times Smith, Jake (2012, August). Apple Intelligence. 9to5mac.com/2012/08/21/fla-apple-and-foxconn Warren, Christina (2012, Jan). Petitions Demand Apple Improve Foxconn Conditions. news.yahoo.com/petitions-demand-apple-improvements www.fairlabor.org/blog/entry/apple-joins-fla