Corporate Responsibility And Marketing Strategies

Better Essays
Bonny van Dongeren
BUS 508
Dr. Steed
28 April 2014

Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of the violations that will be discussed are the wage and benefits standards and environmental issues. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price that will still keep Apple’s customers happy while paying their employees well. Apple has a lot to consider when dealing with their products, employees, customers, marketing, etc. This is a global business that needs to consider all types of culture throughout the world. Establishing business internationally and within the United States resourceful for business owners, like Apple Corporation. On Apple’s website, it goes into full detail of the corporate responsibilities they follow. It is first quoted on the page, “All over the world, we’re expanding opportunities for workers and ensuring that they’re treated with respect and dignity.” (Supplier Responsibility 2014) This van Dongeren 2 shows that Apple cares about morals and standards within the company no matter the location. Their management accepts its obligations to consider profit, customer satisfaction and continuing significant value when evaluating their performance. “If companies want to do business with us, they must uphold the highest commitment to human rights.” (Supplier Responsibility 2014) It also gives a breakdown on the importance of furthering education to improve workers lives and to help empower them. This is an example of how Apple really goes out of their



Cited: Apple – Supplier Responsibility. (n.d.). Apple – Supplier Responsibility. Retreived April 26, 2014, from https://www.apple.com/supplier-responsibility/ Homburg, C., Stierl, M., & Bornemann, T. (2013) Corporate Social Responsibility in Business- to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement Kollock, Peter (1994), “The Emergence of Exchange Structures: An Experimental Study of Uncertainty, Commitment, and Trust,” American Journal of Sociology, 100 (2), 313-45. Kurt, D., & Hulland, J., (2013). Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility Simeon, R. (2013). Working in the Global Economy: How to Develop and Manage Your Career Across Boarders Tweedie, D., Dyball, M., Hazelton, J., & Wright, S. (2013) Teaching Global Ethical Standards: A Case and Strategy of Broadening the Accounting Ethics Curriculum

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