Corporate Responsibility and Marketing Strategies

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Assignment 1: Corporate Responsibility and Marketing Strategies
Student: College Guy
Professor: Dr. Neil Mathur
Course: BUS 508 – Contemporary Business
University: Strayer University
Date: January 26, 2014

Assignment 1: Corporate Responsibility and Marketing Strategies
Question 1:
I believe Apple Inc. [mostly referred as “Apple” in this document] has met the ethical and social responsibility towards general public, employees, customers and shareholders/investors. Apple positions itself to be very environment conscious and continuously working to reduce the foot print of the company and its products on the planet (Apple Inc.). Apple has a recycling program for its used products; it sends gift cards to customers in return for the used products, if the products do not have any monetary value they recycle them responsibly. Apple reports the environmental foot-print of each of its product on their website to show how much energy efficient they are and how Apple is choosing more biodegradable elements in its products, packaging and facilities. Apple has multiple offices and datacenters in United States and as of March 2013 seventy five percent of them are fully powered through renewable energy sources (Kastrenakes, 2013). Apple is continuously trying to improve the situation and aiming to rely entirely on renewable energy sources in future. To improve ethical awareness within its employees, Apple has a business code of conduct published and easily available via intranet website within the company and to its investors via shareholder website (Business code, 2012) which explains in detail on various topics including its well known secretive way of releasing its products. Apple also has a Business conduct helpline available for its employees to resolve ethical dilemmas, report conflicts of interest and seek direction in making ethical decision. Recently Tim Cook, Apple CEO has reminded all employees to review Apple’s business



References: Business code. (2012, DECEMBER). Business conduct the way we do business worldwide . Retrieved from http://files.shareholder.com/downloads/AAPL/2916593555x0x443008/5f38b1e6-2f9c-4518-b691-13a29ac90501/business_conduct_policy.pdf CIA World Factbook Denning, S. (2011, AUGUST 26). Another myth bites the dust: How apple listens to its customers. Retrieved from http://www.forbes.com/sites/stevedenning/2011/08/26/another-myth-bites-the-dust-how-apple-listens-to-its-customers/ Emerson, R Fiegerman, S. (2012, JUNE 18). Why working at apple is a dream job. BusinessInsider. Retrieved from http://www.businessinsider.com/heres-what-employees-really-love-about-working-for-apple-2012-6?op=1 Kastrenakes, J McGrath, B. (2012, FEBRUARY 7). Apple’s sweatshop supply chain. Retrieved from https://www.wsws.org/en/articles/2012/02/appl-f07.html Sorkin, A Shaughnessy, H. (2013, FEBRUARY 28). Apple remains world 's most admired company, followed by google and amazon. Retrieved from http://www.forbes.com/sites/haydnshaughnessy/2013/02/28/apple-remains-worlds-most-admired-followed-by-google-and-amazon/

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