Corporate Reputation
ITC’s Dairy Development Initiative
CSR or CSV
Submitted to
Instructor: Prof. Asha Kaul Academic Associate: Sudhir Pandey
In partial fulfillment of the requirements of the course
Communicating Corporate Reputation
By Jyotirmoy Pathak PGP – 12126 Section – A On 20th August 2013
INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD
ITC Limited: A Prologue
The journey that began way back in 1910 was very straight and simple for ITC Limited with only tobacco and tobacco products in their portfolio. It was in 1970 that then chairman of ITC Shri Ajit Narain Haskar decided to diversify the business to Hotel Business. Soon enough, ITC ventured into paperboards industry as well and by the end of the twentieth century, ITC increased their portfolio by manifold by investing into agri-business, FMCG products, packaging and information system etc. Almost two decades thereafter, the investments have started paying their returns and presently, the conglomerate is a USD 42 billion entity with businesses diversified to as many as 35 different divisions. Success of ITC was linked to the innovative business models to deliver shared value for both societies and shareholders, by leveraging synergies across businesses to create new differentiated products and superior value propositions. This was also the period when ITC thought of working towards building an ecosystem rather than trying to protecting it. In true sense, it differentiated itself from the rest of world in such a manner that the competitors were left behind by at least two generations. Sole purpose of ITC was to serve as a market anchor to the entire value chains. As Shri Y. C. Deveshwar, present chairman of ITC Ltd said, “A country's brands are a reflection of its competitive strengths and a manifestation of its innovation and intellectual capacity. I strongly believe that a country's economic capacity is significantly enriched when its institutions build and own internationally competitive brands. Winning brands
CSR or CSV
Submitted to
Instructor: Prof. Asha Kaul Academic Associate: Sudhir Pandey
In partial fulfillment of the requirements of the course
Communicating Corporate Reputation
By Jyotirmoy Pathak PGP – 12126 Section – A On 20th August 2013
INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD
ITC Limited: A Prologue
The journey that began way back in 1910 was very straight and simple for ITC Limited with only tobacco and tobacco products in their portfolio. It was in 1970 that then chairman of ITC Shri Ajit Narain Haskar decided to diversify the business to Hotel Business. Soon enough, ITC ventured into paperboards industry as well and by the end of the twentieth century, ITC increased their portfolio by manifold by investing into agri-business, FMCG products, packaging and information system etc. Almost two decades thereafter, the investments have started paying their returns and presently, the conglomerate is a USD 42 billion entity with businesses diversified to as many as 35 different divisions. Success of ITC was linked to the innovative business models to deliver shared value for both societies and shareholders, by leveraging synergies across businesses to create new differentiated products and superior value propositions. This was also the period when ITC thought of working towards building an ecosystem rather than trying to protecting it. In true sense, it differentiated itself from the rest of world in such a manner that the competitors were left behind by at least two generations. Sole purpose of ITC was to serve as a market anchor to the entire value chains. As Shri Y. C. Deveshwar, present chairman of ITC Ltd said, “A country's brands are a reflection of its competitive strengths and a manifestation of its innovation and intellectual capacity. I strongly believe that a country's economic capacity is significantly enriched when its institutions build and own internationally competitive brands. Winning brands