Corporate Plan

Topics: Baking, Customer service, Customer Pages: 4 (781 words) Published: August 23, 2013
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TABLE OF CONTENTS

1. Table of Contents…………………………………

2. Executive Summary………………………………
2.1. Introduction

3. Business Description & M-V-G-O………………….

3.1. Company Description
3.2. Mission
3.3. Vision
3.4. Goals
3.5. Objectives

4. Definition of the Market………………………….

4.1. Company Summary
4.2. Company Ownership
4.3. Start-up Summary

5. Description of Products and Services…………….

5.1. Products and Services
5.2. Products

6. Marketing and Sales Strategy…………………….

6.1. Market Analysis Summary
6.2. Market Needs
6.3. Service Business Analysis
6.4. Strategy and Implementation Summary

7. Financial Management……………………………

Executive Summary
Introduction
Mr. Ben Bakery and Coffee shop (MBBC) is a start-up bakery establishment located in the Philippines. MBBC expects to catch the interest of customer base with the service of pastry products. I build this plan because I want to have a market position in the area. This is partners' industry which is competitive with other bakeshop in the area. MBBC aims to offer its products at a low price. So that customers will afford our pastry products. The Company

MBB is equally owned and managed by its two partners.
I, Mr. Benjie Prila, don`t have yet experience in sales, marketing, and management. Putting up a business is not easy, so in order for me to be a good manager of my own business I have first to take a risk for this bakeshop business. My Bakeshop will hire two full-time pastry bakers and six part-time baristas to handle customer service and day to day operations.

Mission
The Mr. Ben Bakery and Coffee shop (MBBC) will be rendering a quality service and products. We will offer fresh, healthy and delicious pastry products, and will provide a comfortable area that will satisfy and motivate the customers to come back.

Vision

The Mr. Ben Bakery and Coffee shop will become a successful business. We will be...
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