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Corporate Irresponsibility and Corporate Social Responsibility: Competing Realities

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Corporate Irresponsibility and Corporate Social Responsibility: Competing Realities
Social Responsibility Journal
Emerald Article: Corporate irresponsibility and corporate social responsibility: competing realities Brian Jones, Ryan Bowd, Ralph Tench

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To cite this document: Brian Jones, Ryan Bowd, Ralph Tench, (2009),"Corporate irresponsibility and corporate social responsibility: competing realities", Social Responsibility Journal, Vol. 5 Iss: 3 pp. 300 - 310 Permanent link to this document: http://dx.doi.org/10.1108/17471110910977249 Downloaded on: 14-10-2012 References: This document contains references to 45 other documents Citations: This document has been cited by 3 other documents To copy this document: permissions@emeraldinsight.com

Access to this document was granted through an Emerald subscription provided by UNIVERSITY OF BRIGHTON For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years ' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.
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Corporate irresponsibility and corporate social responsibility: competing realities
Brian Jones, Ryan Bowd and Ralph Tench

Brian Jones is a Senior Lecturer, Ryan Bowd is a Senior Lecturer and Ralph Tench is Professor in Communications



Citations: business takes account of its economic, social and environmental impacts in the way it operates – maximising the benefits and minimising the downsides’’ (Crown copyright, 2004). Carroll (1979, 1991) and Wood (1991) have contributed to building definitions of the different levels at which organisations respond to their corporate social responsibilities. These levels of responsibility are defined as follows: B B It is clear from the list above that Carroll’s (1991) pyramid has at its base starting point the economy and economic performance

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