Corporate Identity and Reputation
ASSIGNMENT 1
NAME : NURUL NAJIHAH BINTI ABD LATIF
ID NUMBER : 132011069
SUBJECT : DLC 106 FUNDAMENTAL OF CORPORATE COMMUNICATION
SEMESTER : JUNE 2013
LECTURER NAME : FARRAH ALWANI HAMZAH
TITLE : CORPORATE IDENTITY AND REPUTATION
TABLE OF CONTENTS | CONTENTS | PAGES | CORPORATE IDENTITY 1. Logo 2. Uniform 3. Menu 4. Slogan 5. Type of business | 1-2 | CORPORATE IDENTITY EFFECTIVENESS * Does Domino’s Pizza corporate identity management effective? * My personal experience with Domino’s Pizza. * Recognitions and awards received by Domino’s Pizza | 3-5 | REFERENCES | 5 |
The Current Logo
The current Dominos logo was created in early 2012. This logo kept the famous dominos icon, but removed the word pizza from the slogan, only showing the company name Dominos. This showed how powerful the Dominos brand has become. They no longer need to push the fact that they provide pizza, because so many millions of people understand perfectly what they offer.
2) Uniform
Domino’s Pizza has an identical uniform design for every branch which is a blue and black designed t-shirt with Domino’s Pizza logo on the sleeves. They also provide black and blue caps plus pouch bags that are frequently used during deliveries and the pizza makers while the blue uniforms are specially customized for the front liners. 3) Menu
The current Domino 's menu features a variety of Italian-American entrees and side dishes such as handmade pizzas, lasagne, pasta, submarine sandwiches and desserts. 4) Slogan
In December 2007, Domino 's introduced a new slogan for their delivery services, "You Got 30 Minutes". The also made a slogan stamped on their box which is “Made Fresh, Arrives Fresh.” which convey the quality of their delivering services. 5) Type of business
Domino 's Pizza is an American public restaurant chain. It is a franchised type restaurant which holds over 10,000 restaurants around the world including Malaysia.
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NAME : NURUL NAJIHAH BINTI ABD LATIF
ID NUMBER : 132011069
SUBJECT : DLC 106 FUNDAMENTAL OF CORPORATE COMMUNICATION
SEMESTER : JUNE 2013
LECTURER NAME : FARRAH ALWANI HAMZAH
TITLE : CORPORATE IDENTITY AND REPUTATION
TABLE OF CONTENTS | CONTENTS | PAGES | CORPORATE IDENTITY 1. Logo 2. Uniform 3. Menu 4. Slogan 5. Type of business | 1-2 | CORPORATE IDENTITY EFFECTIVENESS * Does Domino’s Pizza corporate identity management effective? * My personal experience with Domino’s Pizza. * Recognitions and awards received by Domino’s Pizza | 3-5 | REFERENCES | 5 |
The Current Logo
The current Dominos logo was created in early 2012. This logo kept the famous dominos icon, but removed the word pizza from the slogan, only showing the company name Dominos. This showed how powerful the Dominos brand has become. They no longer need to push the fact that they provide pizza, because so many millions of people understand perfectly what they offer.
2) Uniform
Domino’s Pizza has an identical uniform design for every branch which is a blue and black designed t-shirt with Domino’s Pizza logo on the sleeves. They also provide black and blue caps plus pouch bags that are frequently used during deliveries and the pizza makers while the blue uniforms are specially customized for the front liners. 3) Menu
The current Domino 's menu features a variety of Italian-American entrees and side dishes such as handmade pizzas, lasagne, pasta, submarine sandwiches and desserts. 4) Slogan
In December 2007, Domino 's introduced a new slogan for their delivery services, "You Got 30 Minutes". The also made a slogan stamped on their box which is “Made Fresh, Arrives Fresh.” which convey the quality of their delivering services. 5) Type of business
Domino 's Pizza is an American public restaurant chain. It is a franchised type restaurant which holds over 10,000 restaurants around the world including Malaysia.
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References: 1. Logos :https://www.logaster.com/blog/dominos-logo/ 2. Informations : http://en.wikipedia.org/wiki/Domino 's_Pizza 3. http://www.dominos.com.my/ 4. Awards : http://www.prnewswire.com/news-releases/dominos-pizza-proves-its-the-big-cheese-94136744.html 5. http://www.dominos.uk.com/media_centre/pdf/261-DPGL-CM%20BFA%202010%20silver%20award%20release.pdf -5-