Corporate Culture as Competitive Advantage
SCHILLER INTERNATIONAL UNIVERSITY
‘Corporate Culture as a Competitive Advantage’
A closer look at different types of corporate cultures and how they affect the global market place.
Annette Glatzel
13.04.2008
[Geben Sie hier das Exposee für das Dokument ein. Das Exposee ist meist eine Kurzbeschreibung des Dokumentinhalts. Geben Sie hier das Exposee für das Dokument ein. Das Exposee ist meist eine Kurzbeschreibung des Dokumentinhalts.]
Table of Contents Abstract
In This paper I have looked at what a competitive advantage is and why a strong corporate culture can be seen as a strategic competitive advantage. The Corporate culture theories developed by Hofstede, Deal and Kennedy and Handy have been listed and briefly discussed. I have looked at two real life examples of successful corporate cultures, namely Southwest Airlines and Hewlett Packard. I have also briefly looked at the negative sides of corporate culture to avoid bias. Furthermore I have looked at how corporate culture affects (International) mergers and acquisitions of companie. I have given an analysis of the failure of the DaimlerChrysler Merger in view of their clashing corporate cultures. Subsequently I have listed what a company could possible do if they enter in a merger to avoid clashes in culture.
Corporate culture as a competitive advantage
Introduction
In order to stay ahead in business in today’s rapidly changing world it is of great value to have a competitive advantage in order to differentiate from and keep your company or product ahead of your competitors. A competitive advantage can be described as The possession of various assets and attributes which gives a competitive edge over rival companies. A solid point of competitive advantage provides economic benefits. An advantage is something that is not readily produced and the more sustainable the competitive advantage, the more difficult it is for competitors to neutralize or copy the advantage
‘Corporate Culture as a Competitive Advantage’
A closer look at different types of corporate cultures and how they affect the global market place.
Annette Glatzel
13.04.2008
[Geben Sie hier das Exposee für das Dokument ein. Das Exposee ist meist eine Kurzbeschreibung des Dokumentinhalts. Geben Sie hier das Exposee für das Dokument ein. Das Exposee ist meist eine Kurzbeschreibung des Dokumentinhalts.]
Table of Contents Abstract
In This paper I have looked at what a competitive advantage is and why a strong corporate culture can be seen as a strategic competitive advantage. The Corporate culture theories developed by Hofstede, Deal and Kennedy and Handy have been listed and briefly discussed. I have looked at two real life examples of successful corporate cultures, namely Southwest Airlines and Hewlett Packard. I have also briefly looked at the negative sides of corporate culture to avoid bias. Furthermore I have looked at how corporate culture affects (International) mergers and acquisitions of companie. I have given an analysis of the failure of the DaimlerChrysler Merger in view of their clashing corporate cultures. Subsequently I have listed what a company could possible do if they enter in a merger to avoid clashes in culture.
Corporate culture as a competitive advantage
Introduction
In order to stay ahead in business in today’s rapidly changing world it is of great value to have a competitive advantage in order to differentiate from and keep your company or product ahead of your competitors. A competitive advantage can be described as The possession of various assets and attributes which gives a competitive edge over rival companies. A solid point of competitive advantage provides economic benefits. An advantage is something that is not readily produced and the more sustainable the competitive advantage, the more difficult it is for competitors to neutralize or copy the advantage
Bibliography: Corporate Cultures: The Rites and Rituals of Corporate LifeTerrence E. Deal, Allan A. Kennedy; Perseus Books (Current Publisher: Perseus Publishing), 2000. 232 pgs. 1. Hofstede, G. (1980) Culture 's Consequences: International Differences in Work Related Values, Beverly Hills, CA, Sage Publications 2. ^ Deal T. E. and Kennedy, A. A. (1982) Corporate Cultures: The Rites and Rituals of Corporate Life, Harmondsworth, Penguin Books. 3. ^ Handy, C.B. (1985) Understanding Organizations, 3rd Edn, Harmondsworth, Penguin Books Holmes, Paul. "Holmes: The foundation for a company 's reputation is often built on a strong corporate culture. (Analysis)." PR Week (US) (Dec 3, 2001): 9(1). General OneFile. Gale. LIRN. 12 Apr. 2008 <http://find.galegroup.com/ips/start.do?prodId=IPS>