Corning Glass Works
2013/3/2
OBH Day4 “Corning Glass Works（CGW）: The Electronic Products Divisions （A）”
1 Conduct a situational analysis of EPD using the information presented in the case. Why has there been such a strong tension among functional department?
1-1 Summery
EPD is struggling to face a transformation of business model. They should change their business from product oriented to customer oriented because the key success factor of the component market is not technological advantage anymore. In the instable component market, it is needed to have market-oriented people and built a close communication among teams in order to introduce new product into market quickly. They also don’t have enough marketing staff and their evaluation criteria are not fit to their situation. In addition, organizational changes, especially moving from plant to Corning, and luck of appropriate leadership, directive leadership style, and inappropriate evaluation system causes a conflict among functional department.
1-2 EPD Business
In this report, I would like to think about a EPD business with contrast by Corning Glass Works(CGW) because their strength and weakness were affected by CGW. I will describe their business as follows; strength and weakness, key buying factor, key success factor, business strategy, structure and HRM system, and leadership.
Strengths/capabilities and weaknesses of EPD
The EPD is the passive component manufacture. Their strengths are R&D and manufacturing and their weakness is marketing. EPD’s specification affected by Corning Glass Works(CGW). CGW is a leading company who has invented and manufactured glass products. CGW have invested in research and development and they have built a technological capability. They have a technological competitive advantage because of investment of research and development. They are relied on customers because their technical hi-reliability and they had strong relationships with customers. They created new
OBH Day4 “Corning Glass Works（CGW）: The Electronic Products Divisions （A）”
1 Conduct a situational analysis of EPD using the information presented in the case. Why has there been such a strong tension among functional department?
1-1 Summery
EPD is struggling to face a transformation of business model. They should change their business from product oriented to customer oriented because the key success factor of the component market is not technological advantage anymore. In the instable component market, it is needed to have market-oriented people and built a close communication among teams in order to introduce new product into market quickly. They also don’t have enough marketing staff and their evaluation criteria are not fit to their situation. In addition, organizational changes, especially moving from plant to Corning, and luck of appropriate leadership, directive leadership style, and inappropriate evaluation system causes a conflict among functional department.
1-2 EPD Business
In this report, I would like to think about a EPD business with contrast by Corning Glass Works(CGW) because their strength and weakness were affected by CGW. I will describe their business as follows; strength and weakness, key buying factor, key success factor, business strategy, structure and HRM system, and leadership.
Strengths/capabilities and weaknesses of EPD
The EPD is the passive component manufacture. Their strengths are R&D and manufacturing and their weakness is marketing. EPD’s specification affected by Corning Glass Works(CGW). CGW is a leading company who has invented and manufactured glass products. CGW have invested in research and development and they have built a technological capability. They have a technological competitive advantage because of investment of research and development. They are relied on customers because their technical hi-reliability and they had strong relationships with customers. They created new