Core Value of Coca Cola

Topics: Culture, Sustainability, Human rights Pages: 3 (904 words) Published: July 14, 2013
Core values and beliefs: Coca-Cola has the most valuable brand name in the world, and as one of the most visible companies worldwide. The culture of it is defined by the seven core values: leadership, the courage to shape a better future; passion, Committed in heart and mind; Leverage collective genius; integrity, be real; collaboration, diversity, as inclusive as our brands; quality, what we do, we do well; and accountability. The central promise is to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference in the world. As a global business, our ability to understand, embrace and operate in a multicultural world -- both in the marketplace and in the workplace is critical to our sustainability. Their diversity workplace strategy includes programs to attract, retain, and develop diverse talent; provide support systems for groups with diverse backgrounds; and educate all associates so that we master the skills to achieve sustainable growth. Their diversity workplace strategy includes programs to attract, retain, and develop diverse talent; provide support systems for groups with diverse backgrounds; and educate all associates so that we master the skills to achieve sustainable growth. Rules of behavior: The vision serves as the framework guide every aspect of the company business by describing what the employees need to accomplish in order to continue achieving sustainable, quality growth from the following five aspects: people, Be a great place to work where people are inspired to be the best they can be; portfolio, Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value; planet, be a responsible citizen that makes a difference by helping build and support sustainable communities; profit, Maximize long-term return to shareowners while...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Coca Cola Value Alignment Essay
  • Essay on coca cola strategy
  • Essay about Coca Cola Chain Value
  • Coca-Cola Pest & Value Chain Analysis Essay
  • Essay on Coca Cola
  • Coca Cola Essay
  • Coca Cola Branding Strategies Essay
  • coca cola Essay

Become a StudyMode Member

Sign Up - It's Free