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Coopers Creek Report

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Coopers Creek Report
Question: What are the current environmental influences on the industry that Coopers Creek operates?
To analyze the impact of environmental influences on New Zealand Wine Industry, which is the industry that Coopers Creek operates, we should apply PESTEL framework.
POLITICAL
The regulatory activities of the Institute consist of Ministry of Health’s export certification procedures
Trade New Zealand (the New Zealand government body concerned with promoting overseas trade) provided a third of the Wine Guild’s funds in order to facilitate New Zealand wine exports.
ECONOMIC
New Zealand market growth was slowing.
Growing US market
The gap between falling or steady consumption and increased global production
SOCIAL
Changing trends among the consumers
Growing trend of branding in the wine market
The informal grouping of West Aucklend Wineries had experienced significant change due to industry restructuring.
TECHNOLOGY
The technology for crushing grapes becoming widespread so it means that Coopers Creek is going to lose one of its biggest competitive advantage.
ENVIRONMENTAL
Changing season conditions
LEGAL
Obligation to acquire a licence and take out membership of the Institute to sell wine.
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