Cooking Company - Ready Meal

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Background to Company:
In 1994, the Company was set up, he created the company to fill a gap in the Irish market where consumers were looking for a full dinner which was pre-prepared and only requiring reheating. His concept of a frozen readymade meal was the first product of its type available to the Irish market and his target demographic was the working person who was looking for a substantial meal, requiring little preparation once they arrived home from working late.

Having received the Country Cooking Company’s accounts for the year ended 31 December 2011, it is clear to see that by the Companies Amendment Act 1986, this company would be classed as a small enterprise. {Companies Amendment Act 1986 - Section 8, Subsection 2}

“The qualifying conditions for a company to be treated as a small company in respect of any financial year are as follows:
(a) its balance sheet total for that year shall not exceed £1,250,000
(b) the amount of its turnover for that year shall not exceed £2,500,000, and
(c) the average number of persons employed by the company in that year shall not exceed 50.”
The company has a very apt location, in Carrick on Shannon, Co. Leitrim which is located within the Irish midlands and is surrounded by prime agricultural areas, therefore means that the country cooking company is supporting the local Irish economy, keeping the meals 100% Irish and always having the freshest ingredients. The company has recruited experienced chefs to come up with the meals which the country cooking company believes gives the consumer a feeling of eating a home cooked meal. As the majority of Irish people would be aware, the traditional concept of an Irish dinner is Meat, Vegetables and Potatoes; it would be very important that the chef’s at the Country Cooking Company would use fresh Irish ingredients to create the ready meals. The meals are prepared fresh every single day and then freezing them immediately helps preserve the nutritional content.
When



References: Country Cooking Company. See http://www.countrycookingcompany.ie Office of the Attorney General (1986), Companies (Amendment) Act, 1986. Available from http://www.irishstatutebook.ie/1986/en/act/pub/0025/print.html [accessed 26th October 2012] Company Registration Office (2012), Accounts for Year End 31 December 2011. Available from http://www.cro.ie [accessed 24th October 2012] European Union (2004) The Introduction of Mandatory Nutrition Labelling in the European Union. Ghauri, P., Cateora, P (2010) International Marketing. 3rd Edition McGraw Hill Bord Bia (Ireland). See http://www.bordbia.ie Food and Drink Federation (UK). See http://www.fdf.org.uk Food Standards Industry (UK). See http://www.food.gov.uk

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