[SHOCKVERTISING] | This project aims to study the concept of controversial advertising along with examples of different ads that have been regarded as controversial. The Ads have been viewed along with brief description of the origin, content and the outcome. |
Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. It is regarded as an important tool of marketing and communication since it caters to a large audience in the form of a medium.
We are exposed to thousands of commercial messages every day in one form or another, for bringing different brands and their products or services to our notice for recognition and informative purposes. This effort of advertising results into persuasion of the viewer to act in accordance with the message that it delivers, however the advertisement has to have a strong impact for the viewer to result into such desired results. When the viewer is seen to be functioning for beneficiary purposes of the brand being advertised, the campaign is said to be successful, i.e., if the viewer becomes a consumer, the advertising is considered as effective. In order to do this, the agencies that undertake operations and set up campaigns that broadcast their ads and preview them through various means such as TVC’s, internet, billboards and radio to grab the attention and instill the idea of the ad. Advertising has a major role to play in the contemporary society. The making of an ad copy, its message, its illustrations and the product advertised the appeal-used all these have a social flavour. Advertising affects society and gets affected by it. It is therefore, necessary to use this weapon with caution to avoid a corrosive effect on social values.
Shock (Controversial) advertising or Shockvertising is a type of advertising generally regarded as one that deliberately, rather than inadvertently, startles and offends its audience