Shalimar Hillary P. Taongan
Professor Gary Mariano
Introduction to Print Media – A52
7 July 2011
Narrative Report for Content Analysis of Malaya
This comprehensive worksheet contains substantive data which will provide a methodical approach towards the proper content analysis for the Philippine newspaper, Malaya, specifically within its 10 weekday issues from June 13 to June 24. It gives an overview of the amount of attention and space this specific newspaper was able to render in communicating various issues in line with their institutional goal of delivering news to their audience.
On the average, the Front Page is comprised of 8 news items, usually within the range of 7 to 9. In terms of geographical focus, it is evident that most items within the newspaper chose to delve with issues concerning the national level, having acquired 63 news items (80 %) under its classification from the total of 79. It can be noted that the issue of the dispute for the Spratlys islands particularly between China and the Philippines was mostly present in each of the consecutive issues from June 13 to June 17 and resuming its post as a headline on the June 23 issue. Official statements and opinions of key officials, especially of President Noynoy Aquino, on what seemed to be a very critical issue served as threshold for its becoming of a significant national concern. Ranking next to the geographical focus of national level, with relatively small differences in terms of items under their classifications were, Asia with 5 items under it (6 %), NCR, Luzon, Mindanao with 4 items each (4 %), and Visayas and Africa/Middle East with 1 item each (1 %).
It can also be observed that Malaya was mostly reliant on its staff writers as sources of the articles and images used in the newspaper with 47 (59 %) of those items obtained exclusively from them. They were also able to utilize other stories (30 %) from news services in being able to impart timely and substantial news to...
References: Brosius, Hermann. “The Agenda-Setting Function of Television News: Static and Dynamic Views”. Communication Research. 1990.17, 183-211. Google Book Search. Web.
McCombs, Maxwell. “The Agenda-Setting Function of the Press.” The Press. Ed. Geneva Overholser and Kathleen Hall Jamieson. New York: Oxford University Press, 2005. 156-168. Google Book Search. Web.
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