Contemporary Issues of Events : Fashions Nights Out
CONTEMPORARY ISSUES OF EVENTS : Fashions Nights Out
TABLE OF CONTENTS
ABSTRACT INTRODUCTION 1. EVENT IN CONTEXT
1. EVENT COMPLEXITY
2. EVENT IMPACT RESEARCH 2. ECONOMIC IMPACTS
2.1 DEFINING FNO ECONOMIC IMPACTS 3. ENVIRONMENTAL IMPACTS
3.1 DEFINING FNO ENVIRONMENTAL IMPACTS BASIC ENVIRONMENTAL IMPACTS INTERMEDIATE ENVIRONMENTAL IMPACTS
4. SOCIAL IMPACTS 5. MEDIA IMPACTS CONCLUSION APENDIX
TRIPLE BOTTOM LINE APPROACH
CONTEMPORARY ISSUES OF EVENTS
ABSTRACT
This study proposes a close examination of LONDON FASHIONS NIGHT OUT (FNO) , an annual event held in London, showcasing clothing retailers and big-name fashion designers . It is a Fashion Events held globally. London Fashions Night out can be classified in the tertiary market in terms of coverage and designers showcased.
The goal of these fashion event is to connect buyers, including boutiques, department stores and retail shops, with designers. Another goal is to bring media awareness to the future of fashion.
The paper will begin with an introduction of how Fashions Night Out began and will be followed by an Evaluation of Impacts associated with staging this ‘cultural’ event. It would be outlined the way in which organisers should approach the evaluation of FNO, internally and in collaboration with stakeholders and funders, and also the eventImpacts Analysis designed to help the FNO Organisation move to- wards more developed approaches to measure, monitor and manage social, economical, environmen- tal and political impacts in this event.
1
CONTEMPORARY ISSUES OF EVENTS
INTRODUCTION Fashion’s Night Out is a global initiative, sponsored by Vogue and the CFDA (Council of
Fashion Designers of America). The first event was held in New York in 2009.
Fashion’s Night Out began as a means to encourage consumers to shop and support the fashion industry during the tough economic climate. The event has expanded to 16 coun- tries in 2010 and will occur over the span of eight days to maximize traffic in
TABLE OF CONTENTS
ABSTRACT INTRODUCTION 1. EVENT IN CONTEXT
1. EVENT COMPLEXITY
2. EVENT IMPACT RESEARCH 2. ECONOMIC IMPACTS
2.1 DEFINING FNO ECONOMIC IMPACTS 3. ENVIRONMENTAL IMPACTS
3.1 DEFINING FNO ENVIRONMENTAL IMPACTS BASIC ENVIRONMENTAL IMPACTS INTERMEDIATE ENVIRONMENTAL IMPACTS
4. SOCIAL IMPACTS 5. MEDIA IMPACTS CONCLUSION APENDIX
TRIPLE BOTTOM LINE APPROACH
CONTEMPORARY ISSUES OF EVENTS
ABSTRACT
This study proposes a close examination of LONDON FASHIONS NIGHT OUT (FNO) , an annual event held in London, showcasing clothing retailers and big-name fashion designers . It is a Fashion Events held globally. London Fashions Night out can be classified in the tertiary market in terms of coverage and designers showcased.
The goal of these fashion event is to connect buyers, including boutiques, department stores and retail shops, with designers. Another goal is to bring media awareness to the future of fashion.
The paper will begin with an introduction of how Fashions Night Out began and will be followed by an Evaluation of Impacts associated with staging this ‘cultural’ event. It would be outlined the way in which organisers should approach the evaluation of FNO, internally and in collaboration with stakeholders and funders, and also the eventImpacts Analysis designed to help the FNO Organisation move to- wards more developed approaches to measure, monitor and manage social, economical, environmen- tal and political impacts in this event.
1
CONTEMPORARY ISSUES OF EVENTS
INTRODUCTION Fashion’s Night Out is a global initiative, sponsored by Vogue and the CFDA (Council of
Fashion Designers of America). The first event was held in New York in 2009.
Fashion’s Night Out began as a means to encourage consumers to shop and support the fashion industry during the tough economic climate. The event has expanded to 16 coun- tries in 2010 and will occur over the span of eight days to maximize traffic in
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