Contemporary Business Issue
BOURNEMOUTH UNIVERSITY
BUSINESS SCHOOL
UNIT GUIDE : Full Time Students
CONTEMPORARY BUSINESS ISSUES
ACADEMIC YEAR 2013/14
1. UNIT OVERVIEW
This unit is intended to be multi-disciplinary. That is, it seeks to engage students in five broad subject areas of BU’s Business School – economics, finance, marketing, management and human resource management. In consequence students are both expected and required to be willing to learn in subject areas which overlap and complement their own main areas of specialisation.
The approach to learning taken by this unit is one of “guided research” through group-work. It does not follow the traditional model of a continuous programme of lectures and seminars. Instead, it seeks to provide support and encouragement for students to learn about business and to develop useful problem solving skills for themselves. The focus of delivery is thereby on providing support and guidance for a learning process conducted by students working in groups. The assignments students are expected to complete will require students to review the state of knowledge in a number of areas and apply this knowledge to the case of a particular firm.
The unit aims to address “contemporary” issues, as viewed from a business prospective. This means that the issues to be covered are chosen to be ones of current relevance to business. However, you should not expect the unit to necessarily be able to address current “headline” topics. Like any other form of post-graduate university education students are expected to adopt an academic approach. This includes knowledge of relevant theory and an analysis of available evidence. The topics selected are, therefore not chosen solely for current relevance, but also for having been a “contemporary issue” for a sufficient period of time for an adequate body of theory and evidence to have been established.
2. UNIT TOPICS FOR 2012/2013
BOURNEMOUTH UNIVERSITY
BUSINESS SCHOOL
UNIT GUIDE : Full Time Students
CONTEMPORARY BUSINESS ISSUES
ACADEMIC YEAR 2013/14
1. UNIT OVERVIEW
This unit is intended to be multi-disciplinary. That is, it seeks to engage students in five broad subject areas of BU’s Business School – economics, finance, marketing, management and human resource management. In consequence students are both expected and required to be willing to learn in subject areas which overlap and complement their own main areas of specialisation.
The approach to learning taken by this unit is one of “guided research” through group-work. It does not follow the traditional model of a continuous programme of lectures and seminars. Instead, it seeks to provide support and encouragement for students to learn about business and to develop useful problem solving skills for themselves. The focus of delivery is thereby on providing support and guidance for a learning process conducted by students working in groups. The assignments students are expected to complete will require students to review the state of knowledge in a number of areas and apply this knowledge to the case of a particular firm.
The unit aims to address “contemporary” issues, as viewed from a business prospective. This means that the issues to be covered are chosen to be ones of current relevance to business. However, you should not expect the unit to necessarily be able to address current “headline” topics. Like any other form of post-graduate university education students are expected to adopt an academic approach. This includes knowledge of relevant theory and an analysis of available evidence. The topics selected are, therefore not chosen solely for current relevance, but also for having been a “contemporary issue” for a sufficient period of time for an adequate body of theory and evidence to have been established.
2. UNIT TOPICS FOR 2012/2013