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Consuming Cultures

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Consuming Cultures
CONSUMING CULTURES: GLOBALISATION AND LOCAL LIVES
A book by Jeremy Seabrook

* Author: Jeremy Seabrook * Publisher: Earthcare Books * Famous Works: Children Of Other Worlds and Travels in the Skin Trade * Other Information: Apart from being a writer, he has also worked as a journalist, teacher, playwright, social worker and a lecturer * Book Dissection: 4 parts and 15 chapters
Synopsis:
In the book, Jeremy Seabrook talks about the impact of Globalization all around and he analyses the threat that globalization poses to different cultures, diversity and national integrity, all round the globe. He defines result of globalization as the emergence of single worldwide economy which has apparently declared war against all other cultures. Culture stands a part of our day to day life, from birth to death, from festivals to marriages, from welcoming all the seasons to their way of living therefore basically he examines how important the culture, traditions and values are for anyone and everyone. Culture exists because of the existence of land which creates boundaries and creates different cultures.
Jeremy cited examples of how globalization consumes other cultures and in this process affects more than economies. It completely transforms the lives of millions of peoples. In this process it destroys their traditions, impoverishes their lives and destroys dreams and traditional wisdom. With this, there is an ever increasing level of consumerism as people want different kinds of goods and services which leads to an increase in crime rates, thefts and murders. He gives examples of Quecha speaking people of the Andes, the Massai and the Bushmen of Africa, the Amazonian tribes, the forest people, the fishing communities, nomads and subsistence farmers. It irretrievably damages the knowhow the people had developed to cope up with their environment. This is because globalisation leads to negation of all cultures and due to the construction of industries the

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