Consumers’ Perception about Different Research Organizations

Topics: Marketing, Market research, Marketing research Pages: 4 (772 words) Published: December 16, 2010
Research Proposal
for
Internship Program
Proposed Title:
Consumers’ perception about
different research organizations.
Prepared By:
Saumitra Kumar Paul
Roll No. 060007
5th Batch, Evening
Institute of Business Administration
Rajshahi University.
Submitted to:
Dewan Sazzadul Karim
Senior Manager, MRPC
Square Pharmaceuticals Ltd.
Square Pharmaceuticals Ltd.
Square Centre, 48, Mohakhali C/A, Dhaka- 1212

Background of the study:
Square Pharmaceuticals limited, located in Dhaka, is the number one Bangladeshipharmaceutical company and one of the most recognized Bangladeshi brand amongconsumers. This high degree of recognition is one of the main reasons SquarePharmaceuticals Limited has been so successful. For the 2007 fiscal year, ending December 30, 2007, this firm continued to soar, with sales of Tk.………….

Started as a tiny organization, the above statement is the present landscape ofSquare Pharmaceuticals Limited. But this is not the end of the story, yet has a longway to run. To consistently and constantly grow and stay on the competition in thehighly competitive market, right decision must be taken in right time. Here comesthe importance of market research organizations. They generate and provideinformation to be used as input into pharmaceutical’s management decision makingregarding the product-market characteristics and functions. In order to determine customer needs and to implement marketing strategies andprograms aimed at satisfying those needs, marketing managers need information.They need information about customers, competitors, and other forces in themarket place. In recent years, many factors have increased the need for more andbetter information. As firms have become national and international in scope, theneed for information on larger and more distant markets has increased. Asconsumers have become more affluent and sophisticated, marketing managersneed better information on how they will respond to products and other...
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