Consumerism: Brand and Good Consumption Mentality
Consumerism has overtaken modern life. What problems can this situations cause, and how can these problems be solved? Evaluate your solutions.
From the nineteenth century, consumption in modern economies has been dominance gradually and has overtaken modern life. Sociologists recognise that ‘shopping and consuming has now become a major social practice of everyday life (Macionis. J & Plummer. K, 2012. P 525)’. However, consumerism also has some negative influence, such as, hyperconsumption and hyperdebt. This essay will discuss the problems which cause this situations, point out and evaluate two solutions.
The internationally known brands are full of people’s life. People choose a Coke, when they want a soft drink and they prefer to Nikes and Calvin Kleins, when they buy trainers and underwear. Macionis. J and Plummer. K(2012. P525) point out that ‘the growth in global advertising spending now outpaces the growth of the world economy by one-third’. Promotion and advertising promote the development of branding. With promotion and advertising, the own superstores and even ‘branded villages’ are built (Macionis. J & Plummer. K, 2012. P 525). This is a reason why many people prefer to buy the internationally known brand products. In addition, people like to ‘purchase new or high-quality goods and services’(Macionis. J & Plummer. K, 2012. P 527), because people pay more attention to their identities and status. They believe that advertising, logos and consumption provide a wonderful dream: they aspire to have a good life and ‘enhance their status through commodities, from clothes and houses to cars and other material symbols of wealth’(Macionis. J & Plummer. K, 2012. P 527).
Further, Ritzer. G (2010. P234) shows that ‘there has a tendency to closely associate consumption, as well as the globalization of consumption, with America and Americanization’. After World War Ⅱ, the US made a contribution to shape an unique consumer society and exported it to
From the nineteenth century, consumption in modern economies has been dominance gradually and has overtaken modern life. Sociologists recognise that ‘shopping and consuming has now become a major social practice of everyday life (Macionis. J & Plummer. K, 2012. P 525)’. However, consumerism also has some negative influence, such as, hyperconsumption and hyperdebt. This essay will discuss the problems which cause this situations, point out and evaluate two solutions.
The internationally known brands are full of people’s life. People choose a Coke, when they want a soft drink and they prefer to Nikes and Calvin Kleins, when they buy trainers and underwear. Macionis. J and Plummer. K(2012. P525) point out that ‘the growth in global advertising spending now outpaces the growth of the world economy by one-third’. Promotion and advertising promote the development of branding. With promotion and advertising, the own superstores and even ‘branded villages’ are built (Macionis. J & Plummer. K, 2012. P 525). This is a reason why many people prefer to buy the internationally known brand products. In addition, people like to ‘purchase new or high-quality goods and services’(Macionis. J & Plummer. K, 2012. P 527), because people pay more attention to their identities and status. They believe that advertising, logos and consumption provide a wonderful dream: they aspire to have a good life and ‘enhance their status through commodities, from clothes and houses to cars and other material symbols of wealth’(Macionis. J & Plummer. K, 2012. P 527).
Further, Ritzer. G (2010. P234) shows that ‘there has a tendency to closely associate consumption, as well as the globalization of consumption, with America and Americanization’. After World War Ⅱ, the US made a contribution to shape an unique consumer society and exported it to