Topics: Consumerism, Consumption, Globalization Pages: 3 (882 words) Published: March 16, 2014

Consumerism in Our Society: Balancing the Equation
Consumerism is the introduction of the unnecessary consumption of goods that aren’t needed. Advertising is leading us to purchases of highly replaceable products that are unnecessary, perishable with the only purpose of continuing the mass production of goods within an industry. However, it is important to address that consumerism is necessary because we have real necessities to survive. As an example, food and clothing. Consumerism is a form of stimulation with the outcome being the creation and sale of more products. Big corporations are using advertising as a means to make us feel connected to their products and the target market group who purchase the same products. We concede that everyone has to consume certain products or services to survive, and in this a natural way to satisfy the essential necessities of life. This essay will explore consumerism in our society analyzing the negative and positive effects to demonstrate the necessity and importance of a balanced consumption in regards of people’s relationships, their happiness and depression.

The majority of people in society believed that they have the necessity to buy goods that they don’t need, regardless if the consequence is a massive debt burden. People have an impulsive need that is leading them to a compulsive buying of unnecessary goods. Benjamin Barber, in his essay “Overselling Capitalism with Consumerism” discusses that the problems in the economy is related to an irrational consumerism that is creating fictitious needs while suppressing genuine needs, resulting in the destruction of capitalism essential character. He states, “This is capitalism’s all-too-logical way of solving the problem of too many goods chasing to few needs. It makes consuming ubiquitous and omnipresent, turning shopping into an addiction facilitated by easy credit” (Barber 17). The most important characteristic of consumerism is the creation of an insatiable...
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