Consumer Preference Towards Kfc

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CHAPTER-V
FINDINGS SUGGESTIONS AND CONCLUSIONS

Findings:
This chapter is intended to summarize the findings of the analysis. The following have been observed in this study.
Findings of simple percentage analysis * Majority of the respondents are male. * Majority of the respondents are unmarried. * Majority of the respondents are degree/diploma. * Majority of the respondents are student. * Majority of the person belong to the income group of less than Rs. 15000. * Majority of the person belong to the age group of 21-30 years. * Majority of the person are from single family. * The majority of the respondentsare from family having 2-4 members. * The majorityof respondents know KFC by friends. * The majority of the respondents prefer KFC for taste. * The majority of the respondents are visiting KFC once a month. * The majority of the respondentsprefer chicken in KFC. * The majority of the respondents are went KFC with friends and collegeous. * The majority of the respondents are feel it lies on a main road. * The majority of the respondents are feelingthe price in KFC is very expensive. * The majority of the respondents feel the quantity provided by them is enough for their needs * The majority of the respondents are satisfied about customer services in KFC. * The majority of the respondents feelthe hygiene quality in KFC is average. * The majority of the respondents feel the KFC food is good. * The majority of the respondents feel the KFC focus its image towards students. * The majority of the respondents feel that category added to KFC food became healthier is vegetables/fruits. * The majority of the respondents feel the dairy/proteins added to current KFC food is little. * The majority of the respondents feel the packaging of food products in KFC is safe.

Suggestions:
On the basis of the result of the study and oral discussions held with the customers, the

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