Consumer Preference of ‘Hen Product’
Consumer Preference of ‘Henkel Product’
CONTENTS
UNIT I INTRODUCTION
UNIT II COMPANY PROFILE
UNIT III RESEARCH METHODOLOGY
UNIT IV ANALYSIS AND INTERPRETATION
OF THE DATA
UNIT V CONCLUSIONS AND SUGGESTIONS
QUESTIONNAIRE
BIBLIOGRAPHY
FAQ’s
INTRODUCTION
PURPOSE OF THE STUDY
All of us consumers. We consume things of daily use; we also consume and buy these products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods. What we buy, how we buy, where and when we buy, in how much quantity we buy depends on our perception, self concept, social and cultural background and our age and family cycle, our attitudes, beliefs values, motivation, personality, social class and many other factors that are both internal and external to us. Consumer behaviour can be defined as the decision-making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services. This definition clearly brings out that it is not just the buying of goods/service that receives attention in consumer behaviour but the process starts much before the goods have been acquired or brought. A process of buying starts in the minds of the consumer, which leads to the finding of alternatives between products that can be acquired with their relative advantage and disadvantages.
Scope of Marketing:
Marketing is typically seen as the task of creating, promoting, and delivering goods and services to consumers and business. Marketers are skilled in stimulated demand for a company’s products, but this is too limited a view of the tasks marketers performs.
Marketing people are involved in marketing 10 types of entities: goods, services, experience, events, persons, places, properties, organisations, information, and ideas.
Marketing Planning, Management and Strategy
Marketing managers face many
CONTENTS
UNIT I INTRODUCTION
UNIT II COMPANY PROFILE
UNIT III RESEARCH METHODOLOGY
UNIT IV ANALYSIS AND INTERPRETATION
OF THE DATA
UNIT V CONCLUSIONS AND SUGGESTIONS
QUESTIONNAIRE
BIBLIOGRAPHY
FAQ’s
INTRODUCTION
PURPOSE OF THE STUDY
All of us consumers. We consume things of daily use; we also consume and buy these products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods. What we buy, how we buy, where and when we buy, in how much quantity we buy depends on our perception, self concept, social and cultural background and our age and family cycle, our attitudes, beliefs values, motivation, personality, social class and many other factors that are both internal and external to us. Consumer behaviour can be defined as the decision-making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services. This definition clearly brings out that it is not just the buying of goods/service that receives attention in consumer behaviour but the process starts much before the goods have been acquired or brought. A process of buying starts in the minds of the consumer, which leads to the finding of alternatives between products that can be acquired with their relative advantage and disadvantages.
Scope of Marketing:
Marketing is typically seen as the task of creating, promoting, and delivering goods and services to consumers and business. Marketers are skilled in stimulated demand for a company’s products, but this is too limited a view of the tasks marketers performs.
Marketing people are involved in marketing 10 types of entities: goods, services, experience, events, persons, places, properties, organisations, information, and ideas.
Marketing Planning, Management and Strategy
Marketing managers face many