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Consumer Preference

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Consumer Preference
Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction
A Jamal, MMH Goode - Marketing Intelligence & Planning, 2001 - emeraldinsight.com
... According to Mintel (1999), branding in the precious jewellery market largely exists in the ... customers who generally had a high income level with more preference towards precious jewellery ...
The sample was then selected from each strata randomly using the customer profiles of ...
Cited by 108 Related articles BL Direct All 3 versions Cite
Consumers' product evaluation: A study of the primary evaluative criteria in the precious jewellery market in the UK
A Jamal, M Goode - Journal of Consumer Behaviour, 2006 - Wiley Online Library
... name and country of origin than one who is not very keen on buying well-known branded products. ...
Journal of Consumer Behaviour Vol ... which showed that these cities comprised customers who generally had a high-income level with more preference towards precious jewellery ...
Cited by 25 Related articles BL Direct All 2 versions Cite
[PDF] from teresas.in
[PDF] A Study On Jewellery Preference with Special Reference To Branded Jewellery
S Davis - 2011 - dspace.teresas.in
... this is what Maya, one who represents the modern working women, commends about her jewellery preference. ... and modern, the designs reflect the change in the attitude towards jewellery; from heavy ... The main objectives of the study are - - .To find out the 'consumer outlook on ...
Cite
[PDF] from rvsimsr.ac.in
[PDF] A Study on Customer Preference and Satisfaction towards Gold Jewellery
ML Priya, S Suganya - RVS Journal of Management - rvsimsr.ac.in
... To meet the needs of the customers according to changing trends, it is important to focus on all the aspects such as quality, pricing, branding strategy and more importantly knowing customers ...
A Study on Customer Preference and Satisfaction towards Gold Jewellery◆ 29 ...
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