consumer perception towards online shopping in india

Topics: Online shopping, Electronic commerce, Shopping cart software Pages: 106 (8359 words) Published: October 20, 2014
"PERCEPTION OF INDIAN CONSUMER

TOWARDS

ONLINE SHOPPING"

SUBMITTED IN THE PARTIAL FULFILLMENT

FOR THE REQUIREMENT OF THE AWARD OF DEGREE

OF MBA

UNDER THE GUIDANCE OF: SUBMITTED BY:

DR. VIJITA AGGRAWAL MANISH MAHARJAN

USMS ROLL NO: 11616603911

2011-13

UNIVERSITY SCHOOL OF MANAGEMENT STUDIES

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

SECTOR-16C DWARKA, DELHI-110075, (INDIA)

DECLARATION

I, MANISH MAHARJAN, hereby declare that the project titled "PERCEPTION OF INDIAN CONSUMER TOWARDS ONLIEN SHOPPING" is an original piece of research work carried out by me under the guidance and supervision of Dr. Vijita Aggrawal. The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfillment of the requirement of Master in Business Administration to GURU GOVIND SINGH INDRAPRASTHA University.

Date:

Signature:

Name: Manish Maharjan

Enrollment Number: 11616603911

ACKNOWLEDGEMENT

The successful completion of this report leaves me indebted to the following distinguished personal and they deserve special acknowledgement.

I am indebted to Dr. Vijita Aggrawal for extending her guidance for all this time of my project work. She has always presented us innovative scientific ideas and has constantly helped us in overall development of our knowledge, skills, and personality. I am also thankful to the other faculty members of USMS for extending their valuable support for this project.

I wish to express my sincere appreciation and gratitude to all those who in one-way or the other made this report successful one.

Last but not the least; I am also extended our sincere thanks to the Respondents, who helped us during the course of our project and for their gracious attitude.

Manish Maharjan

EXECUTIVE SUMMARY

Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. Making purchase without leaving the place is of great interest to many consumers. Not only does these online shopping offer good deals, but also brings optimum convenience to the consumer. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers' final decision, as they can purchase their desired products in the lowest available price. There are many advantages of doing online shopping like there is no geographical boundary-a consumer in Delhi can shop for something which an e-store in Punjab is offering, there is no time restrictions- the shopping is 24x7, the payment is online-there is no need to even handle the cash.

This paper focuses on the understanding the perception on Indian consumers towards online shopping. This paper mainly focus on the demographic factors on consumers involve in online shopping and the other factors such as price, security issues, commitment delivery time etc. For this purpose the data from 100 respondents was collected in the form of questionnaires. The questionnaires have been collected through mails and the social networking site that is facebook. In this study key dimensions of online shopping as perceived by consumers in India are identified and the different demographic factors are also studied which are the primary basis of market segmentation for retailers. It was discovered that delivery time, price, reputation of the company, privacy, commitment factor, customer service and security are the key factors which influence consumers' perceptions of online shopping. The study revealed that the perception of online shoppers is independent of their age and...

References: Weitz. Levy (2007) Retailing Management , 5th edition, New Delhi , Tata Mcgraw-Hill
Hawaldar
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