Consumer Markets and Consumer Buyer Behavior

Topics: Management, Marketing, Strategic management, Brand, Project management, Retailing / Pages: 8 (1773 words) / Published: Sep 24th, 2012
Principles of Marketing, 14e (Kotler)
Chapter 5 Consumer Markets and Consumer Buyer Behavior

1) ________ is never simple, yet understanding it is the essential task of marketing management.
A) Brand personality
B) Consumption pioneering
C) Early adoption
D) Buying behavior
E) Understanding the difference between primary and secondary data

2) The consumer market is made up of which of the following?
A) individuals who acquire goods or services for personal consumption
B) households that purchase goods or services for personal consumption
C) businesses that purchase goods and services
D) A and B
E) all of the above

3) Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior.
A) buyer responses
B) stimuli
C) components of the buyer's decision process
D) buyer characteristics
E) buying attitudes

4) Of the following, the best starting point for understanding how consumers respond to various marketing efforts is the ________ model of a buyer's behavior.
A) belief
B) subcultural
C) generational
D) stimulus-response
E) societal

5) Marketing stimuli consist of the four Ps. Which is NOT one of these?
A) product
B) politics
C) price
D) promotion
E) place

6) The marketer wants to understand how the stimuli are changed into responses inside the consumer's ________, which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior.
A) culture
B) black box
C) belief
D) lifestyle
E) social class

7) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?
A) economic
B) technological
C) political
D) channel
E) cultural

8) ________ is the most basic cause of a person's wants and behavior.
A) Culture
B) Brand personality
C) Cognitive dissonance
D) Social class
E) Selective

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