Consumer Goods Product Innovation

FMCG’s Innovation Trends: New product development trends for 2010

Barcelona, September 2009

This document was prepared by Advisium Group staff. The distribution / quotation of this document is allowed but always referring to Advisium Group as the source of it.

Agenda

Introduction and Summary

Consumer Goods Product Development Trends for 2010

How can Advisium Group help you innovating?

© Advisium Group. 2009.

This document was prepared by Francisco Pestana at Advisium Group

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FMCG Innovation Trends: New Product Development trends for 2010

Scope and reach of this document

This document was prepared to share a point of view of what we at Advisium Group think will be the NPD (New Product Development) trends for 2010 in West Europe and the USA. Other aspects in consumer goods innovation related to insights intelligence, marketing communications and sales promotions will be analyzed in other documents to be released very soon.

Insights Gathering and Analysis

New Product Development

Communication

Sales promotion

Product categories: Foods, Beverages, Household & Personal Care. Countries covered: UK, USA, France, Spain, Germany, Netherlands, Belgium, Italy, Portugal, Sweden. Time period: Launches from April 2008 to September 2009.

Analyzed in this document NOT included in this document

© Advisium Group. 2009.

This document was prepared by Francisco Pestana at Advisium Group

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FMCG Innovation Trends: New Product Development trends for 2010

Shoppers’ and consumers’ interests as innovation triggers
An ideal start point for innovation is to target at least one of its target market / public’s general needs, interests and / or concerns.

Me
General Needs / Interests / Concerns • Health • Convenience • Hedonism • Value savviness

My social circle
• Real vs. Aspirational image: - Fit, exotic, trendy, smart, winning, funny, centered, relax, charisma, values, connected, authentic, hard working…