consumer education

Powerful Essays
CONSUMER EDUCATION PROVIDES THE RIGHT PLATFORM FOR THE SELECTION OF THE GENUINE PRODUCT AND ELIMINATION OF THE DECEPTIVE PRODUCTS.

______________________________________________________________________________
INTRODUCTION
Consumer education is the preparation of an individual through skills, concepts and understanding that are required for everyday living to achieve maximum satisfaction and utilization of his resources. It is defined as education given to the consumer about various consumer goods and services, covering price, what the consumer can expect, standard trade practice, etc. Globalization's, liberalization and privatization have transformed the Indian economy into a vibrant, rapidly growing consumer market. As a result the markets are flooded with different kinds of goods and services, substantially effecting and changing the purchasing pattern of the consumers. The rural markets, which were earlier ignored by most of the big international market players, are now being seen as a land of great business opportunity. As the disposable income of the masses is growing, more and more corporate houses are entering into the rural markets with their new goods and products. Due to this marketing for rural consumers is becoming more complex. In a country like India, where a substantial number of the rural people are living below the poverty line, having high level of unemployment and poor literacy level; consumer awareness continues to remain low. Rural consumers are generally ignorant and also unorganized. Under these circumstances, the sellers or the manufacturers, exploit the consumers. Though, the consumers in India have been provided with various safety measures against their exploitation, still the sellers and producers are hoarding and black-marketing the essential goods, resorting economic corruption and frequently cheating the consumers. Rural markets are full of sub-standard goods and duplicity of branded goods is another

You May Also Find These Documents Helpful

  • Good Essays

    CONSUMER BEHAVIOR IN EDUCATION INDUSTRY Education in its broadest sense is any act or experience that has a formative effect on the mind, character, or physical ability of an individual. Education is the process by which society deliberately transmits its accumulated knowledge, skills and values from one generation to another through institutions. We live in a society where education plays an important role; such kind of education can be found delivered through institutions like schools…

    • 563 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Consumers

    • 418 Words
    • 2 Pages

    Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness, information search, evaluation of alternatives, purchase, and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition…

    • 418 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    consumer

    • 1027 Words
    • 3 Pages

    concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family there. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: a. changing beliefs about the brand, b. changing beliefs about competing brands, c. changing the relative evaluation of attitudes, and d. adding an attribute. The product manager might change consumer attitudes towards…

    • 1027 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Consumer

    • 1673 Words
    • 7 Pages

    The term Consumer can be referred to an individual or a group of people, such as tourists. The process of analyzing such bodies is very important, so as to get certain estimations about the new or ongoing businesses progressions. Tourist consumer behavior is an occurrence which can be described and explained in many different forms such as the observation of decision making, purchasing patterns and habits of the general public (Yadin, 2002). Another more self-explanatory explanation is the study…

    • 1673 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Consumer

    • 6104 Words
    • 33 Pages

    Mango, and Apple segments. Marketing includes all the fulfill the all segment of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essential to theoretical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and quality for achieving their ultimate goal. Project Title : Market Share and consumer preference towards mineral water with special reference to Bisleri . The…

    • 6104 Words
    • 33 Pages
    Good Essays
  • Satisfactory Essays

    Consumer

    • 279 Words
    • 2 Pages

    Purchasing Management how is purchasing regarded in the firm? where is purchasing performed one department - buying clout individual units - better match of needs - what kinds of contracts with suppliers? short-term vs. long-term when is purchasing done? just in time vs. inventory build-up Just In Time Purchasing & JITII search for high quality suppliers frequent deliveries - as needed location close to buyer communicate needs via shared MIS buy only from single or dual source…

    • 279 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Consumer Report 1 Consumer Union & Consumer Report Sim Yi’en Evynn MT219 - 26 Consumer Report 2 There are five consumer buying decision processes and they are problem recognition, information search, evaluation of alternatives, purchase decision and post-purchase evaluation. In my opinion, Consumer Reports information most impact information search. Information search involve two aspects of information search, the internal search and external search. As to how Consumer…

    • 646 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Consumer Market and Consumer Behaviour Perception – Selective Distortion Perception  Meaning – Perception is a process by which a person select, organize and interpret the information. People can interpret different kinds of perception and this can be form in 3 types of perception ; Selective Attention, Selective Distortion and Selective Retention. Selective Distortion  The tendency for people to interpret most of the information to which they are already believe – means that marketers have…

    • 329 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Principles of Marketing, 14e (Kotler) Chapter 5 Consumer Markets and Consumer Buyer Behavior 1) ________ is never simple, yet understanding it is the essential task of marketing management. A) Brand personality B) Consumption pioneering C) Early adoption D) Buying behavior E) Understanding the difference between primary and secondary data 2) The consumer market is made up of which of the following? A) individuals who acquire goods or services for personal consumption B) households…

    • 1773 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Consumer Behavior

    • 726 Words
    • 10 Pages

    Chapter 1 Introduction to Consumer Behaviour Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Copyright © 2006 Pearson Education Canada Inc. Consumer Behaviour The behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. Copyright © 2006 Pearson Education Canada Inc. 1-2 Personal Consumer The individual who buys goods and services for his or her own use, for household use, for…

    • 726 Words
    • 10 Pages
    Satisfactory Essays