Consumer Durable Market

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SYNOPSIS

Name : A.MANOJ KUMAR
Roll No : 09J21E0026
Specialization : Marketing & Finance
Project Topic : “A Study Of Consumer Durable Market For Samungs Electronics Ltd”
Project Place : A.C Solutions’ , Thadband , sec-bad .

Index:-

1.INTRODUCTION.
2. LITARATURE REVIEW
3. OBJECTIVES
4. NEED FOR THE STUDY
5. SCOPE
6. LIMITATION OF STUDY

Consumer Durable Market

Introduction

Before the liberalization of the Indian economy, only a few companies like

Kelvinator,Godrej, Alwyn, and Voltas were the major players in the

consumer durables market,accounting for no less than 90% of the market.

Then, after the liberalization, foreign players like LG, Sony, Samsung,

Whirlpool, Daewoo, and Aiwa came into the picture.

Today, these players control the major share of the consumer durables

market. Consumer durables market is expected to grow at 10-15% in 2010-

2011. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players

were entering in the market with the increase in income levels, easy

availability of finance, increase in consumer awareness, and introduction of

new models, the demand for consumer durables has increased significantly. Products like washing machines, air conditioners, microwave ovens, color

televisions (C-TV) were no longer considered luxury items. However, there

were still very few players in categories like vacuum cleaners, and

dishwashers Consumer durables sector is characterized by the emergence of

MNCs, exchange offers, discounts, and intense competition. The market

share of MNCs in consumer durables sector is 72%. MNC's major target is

the growing middle class of India. MNCs offer superior technology to the

Consumers whereas the Indian companies compete on the basis of firm

grasp of the local market, their

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