Consumer Decision Making in automobile industry
Report On
A CONSUMER DECISION
MAKING IN
AUTOMOBILE INDUSTRY
By:
Nitesh Singh Pundir
12BSP0799
Section- A
Page 1 of 16
Table of Contents
Topic
Page
Abstract
3
Introduction
4
Objective of the study
6
Literature Review
7
Methodology
8
Limitations of the Study
8
Data Analysis
9
Findings and Suggestions
13
Scope of further research
13
Conclusion
13
Appendix
14
Bibliography
16
Page 2 of 16
ABSTRACT:
The growing middle class population of India and the paucity of reliable public transport system is leading to a large number of vehicles added to the roads every day.
Demand in Automobile, FMCG and retail is growing at a faster pace than anticipated due to rise in its consumption patterns which is creating demand and margins for Indian Inc.
India is the second largest producer of two-wheelers in the world. In the last few years, the
Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively.
The present scenario of especially decision making process of purchasing vehicles, and its importance, current trends are highlighted. In this article study for the demand of vehicles and influencing factors like family, friends, dealers, service and mileage for the process of purchasing vehicles is done.
Page 3 of 16
INTRODUCTION
Automobile Industry:
Automobile industry is one of the fastest growing industries of the world. With more than 2 million new automobiles rolling out each year, on roads of India, the industry is set to grow further. Automobile industry made its silent entry in India in the nineteenth century. Since the launch of the first car in 1897, India automobile industry has come a long way. Today India is the largest three wheeler market in the world and is expected to take over China as the second largest automobile Industry in the coming year.
Indian
A CONSUMER DECISION
MAKING IN
AUTOMOBILE INDUSTRY
By:
Nitesh Singh Pundir
12BSP0799
Section- A
Page 1 of 16
Table of Contents
Topic
Page
Abstract
3
Introduction
4
Objective of the study
6
Literature Review
7
Methodology
8
Limitations of the Study
8
Data Analysis
9
Findings and Suggestions
13
Scope of further research
13
Conclusion
13
Appendix
14
Bibliography
16
Page 2 of 16
ABSTRACT:
The growing middle class population of India and the paucity of reliable public transport system is leading to a large number of vehicles added to the roads every day.
Demand in Automobile, FMCG and retail is growing at a faster pace than anticipated due to rise in its consumption patterns which is creating demand and margins for Indian Inc.
India is the second largest producer of two-wheelers in the world. In the last few years, the
Indian two-wheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of production and sales respectively.
The present scenario of especially decision making process of purchasing vehicles, and its importance, current trends are highlighted. In this article study for the demand of vehicles and influencing factors like family, friends, dealers, service and mileage for the process of purchasing vehicles is done.
Page 3 of 16
INTRODUCTION
Automobile Industry:
Automobile industry is one of the fastest growing industries of the world. With more than 2 million new automobiles rolling out each year, on roads of India, the industry is set to grow further. Automobile industry made its silent entry in India in the nineteenth century. Since the launch of the first car in 1897, India automobile industry has come a long way. Today India is the largest three wheeler market in the world and is expected to take over China as the second largest automobile Industry in the coming year.
Indian