Consumer Centric E-Commerce Business Models in India

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Consumer Centric e-Commerce Business Models in India

Article by : Atul Jain
Batch : IIFT (IB) PT 2016
Roll No. 12
Designation : Associate Vice President
Company : Net Distribution Services Pvt. Ltd.
Executive Summary

E-Commerce in India is rising at a fast pace but in reality it is still far behind that of China in the present scenario. However, within the country, it is growing at a fast pace as compared to other industries in India.

With more and more players entering the e-Commerce segment in India, the need for unique and innovative ways of serving customers is eminent. This forces the e-commerce players to introduce new and unique business models to serve the customers, buyers and the brands at large.

Objective

The objective of this article is to evaluate the various types of e-Commerce business models prevalent in India and will highlight the characteristics and business objectives of each of the business model.

This article will also highlight some of the key trends of e-commerce in China vs. India.

Introduction

The meteoric growth of Internet based E-commerce at the turn of the last century is truly baffling. During the last one decade, this market space has grown in several directions. In its first generation, it saw the emergence of portals and search engines. However, in due course more and more organizations began to cater to the Business to Customer (B2C) market as well as started creating special platforms to enable Consumer to Consumer (C2C) transactions.

As several organizations began to operate in the Internet market space, they innovated unique propositions to create value in the process. These were either not found or difficult to replicate in the traditional brick and mortar operation.

Key Highlights of e-Commerce in India vs China

Before we talk about the various unique business models being adopted in India to create a differentiation, let us first analyze where Indian e-Commerce industry stands with



References: * eMarketer, Jan 2013

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