Consumer Buying Behaviour

Topics: Decision making, Marketing, Shoe Pages: 2 (354 words) Published: September 28, 2010
Market research :- Metro shoes
Metro shoes store opened its doors to the public in colaba, Mumbai. Over the past six decade,the company and the brand have become synonymous with unmatched quality,skilled craftsmanship and fashion product in the footwear high fashion product in the footwear industry. It gives customer affordable luxury and strive for the best. It provide latest collectionof fashion footwear for women including sandals,chappals,stilettos,boots etc. Metro shoes offer the Indian and international designs in footwear.It also offer a new and unique range that will set fashion trend. Location:- MG road main market, pune

Customer analysis
Footwear purchase has been assumed to be a high customer involvement because of intimate nature of the product and its affect on customer in case of bad quality. This has implications for commitment from consumers and also on the purchase decision making process. We have conducted a paper based survey to collect primary information about the customer behaviour and preferences. Our response set consist of 20-25 usable response. Through paper based survey, most of the customer gives first preference to durability & quality, second price, then style and fashion so on. The stores are well built, so that people get easily attracted towards the product. And through observation, we analyse that most of the customers are youngster & middle age group i.e 18 to 25 yrs & 25 to 35 yrs. Mostly ladies customer demanding stylish and unique footwear which comes between the range of 1000 to 2000 rupees, and footwear must be comfortable and durable from my observation it is one the most important aspect. Customer demand the latest collection of fashion footwear. Also observe that, good salesmanship affect the consumer buying decision. It play a important very role to handle different type of consumer behaviour and built lstrong and long term customer relationship...
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