Preview

Consumer Behaviour: the Needs and Motivation of Degital Camera

Good Essays
Open Document
Open Document
2006 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Consumer Behaviour: the Needs and Motivation of Degital Camera
Term of reference
Back ground
People always want to keep the prefect moments in their lives. So they invented cameras that the earliest invention which can help people to do that. Nowadays cameras have become a part of people¡¯s lives. Most of families own at least one camera. Wherever there is a party, a picnic, a wedding or something else, we use a camera to save the memories. With the development of technology, there is a new kind of camera which becomes a fashion all over the word. It named digital camera which is short for DC. Digital cameras are different form the traditional cameras. The biggest differentiation between the two cameras are digital cameras do not need films whilst tradition camera need. Compare with tradition camera, digital camera has more advantages for ordinary consumer than disadvantages. But people use the tradition cameras for more than 150 years, will they easily to accept the new camera? How to motivate consumer to buy digital cameras? Can the marketers create such a need to them? For this article, I would discuss the need and motivation of consumers, and show the answer about the questions above.

Needs & Motivation
+Marking a test with lots of questions about digital camera to show that what consumers¡¯ need is, what they want and what motivation cause they to own a digital camera.
+Analysing outcomes of the test and summarize it with some theories of need and motivation.
+Understanding people¡¯s behaviours and combine them with digital cameras.
+Analysing the digital cameras¡¯ market and find out some strategies of motivation.
+pointing out some shortages of digital cameras when compare with traditional ones and gives some advices.

Executive Summary of Main Points and Recommendations
Every company wants to understand why people decide to buy its products or others. Firstly, we have to understand why people buy certain kind of product. People buy products because they need them. A need is activated and felt when

You May Also Find These Documents Helpful

  • Good Essays

    Photography

    • 8946 Words
    • 36 Pages

    The primary reason for my choice stems from my personal involvement with photography as a hobby and my interest in its evolution in society in every possible form and in terms of the evolution of photographic equipment as devices.…

    • 8946 Words
    • 36 Pages
    Good Essays
  • Good Essays

    I. Consumers are tending to view film as a commodity, often buying on price alone. Half of the picture takers claim they know little or nothing about photography.…

    • 1420 Words
    • 6 Pages
    Good Essays
  • Good Essays

    In this essay I am going to explore how film and digital photography differ from each other and whether or not if one of them is better than the other.…

    • 736 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Investement

    • 9031 Words
    • 37 Pages

    On June 1, 2006, the house lights dimmed at the Wall Street Journal's All Things Digital conference. On the large screens fianking the stage, a film called the "Winds of Change" started. In the film, a dignified white-haired spokesman standing in front of sentimental images of puppies, babies, balloons and birthday parties began talking about the "golden days" at Kodak— the days of the "Kodak moment" in photography. Signaling a shift in the tone of the film, the spokesman looked straight into the camera and said, "Get's ya misty, doesn't it? Yep, they shoveled on the schmaltz pretty thick—but that kinda crap doesn't work anymore." Now people wanted everything to be digital, the speaker stressed, becoming more frenzied as he spoke about digital photography and Kodak's role in it. The viewing audience chortled when the speaker intoned. You thought they (Kodak) were just hiding out waiting for this 'digital thing' to blow over didn't you? Oh, sure. For a while they were like, 'Ohhh, there's no way digital's going to catch on'.. .But now Kodak's back! With swelling enthusiasm, the spokesman extolled Kodak's research and development in digital photography, ending by pulling at his hair and exclaiming, "You were a Kodak moment once and by God, you'll be one again...only this time its digital. Whooo-yeah!"^ The spokesman appeared…

    • 9031 Words
    • 37 Pages
    Powerful Essays
  • Best Essays

    Busch, D (2007) Digital SLR Cameras and Photography for Dummies, Wiley Publishing Inc. (2nd edn.)…

    • 2451 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    Film Camera

    • 298 Words
    • 2 Pages

    10. What are some of the differences between film and digital cameras? Which one do you prefer?…

    • 298 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Advancement of Camera

    • 1855 Words
    • 8 Pages

    Over the years, there have been a lot of inventions that have benefited people and society in general. An invention that has evolved through many generations of technology is the camera. The camera not only has been used to capture especial moments in people’s lives, but it has become something that benefits the business world in general.…

    • 1855 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    The purpose of this paper is to inform the reader about camera technology and how it changed photography. Digital photography made it cheaper to develop prints. It also made the costs of mass storage far less then disposable cameras. Digital photography changed from loading a film roll to simply loading a memory card for faster loading. This memory card also made for faster prints and instant view of photos. With better quality prints and longer-lasting products, yet another benefit is more environmental friendly photography. These advances make it possible for anyone to be a world-class photographer. Digital photography has changed the photography industry by making it cheaper, faster, and better quality than film or instant.…

    • 494 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Photography In The 1800s

    • 1743 Words
    • 7 Pages

    Photography has been around since 1800’s and stories have been around forever, so putting them together Photojournalism becomes possible. Putting stories and pictures together have shaped magazines, newspapers even lives. Action is captured by camera lens and told by writers that share stories needing to be heard. With the increasing technology process Photography has become known to all and becoming more common. The digital world is taking over Photography and will keep getting better as the future and technology progress.…

    • 1743 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Next, you would be surprised by how many people still have film cameras and if taught right could learn how to use them. “Some 74% of students owned both film and digital cameras irrespective of a digital or film preference”, states Iain Macdonald. (Macdonald 195) Iain Macdonald did an article on the study of students’ attitudes towards digital and film photography. That there goes to show that not everyone feels film should be thrown…

    • 1150 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Cameras, they come in many forms, from digital, from pocket cameras, to full sized full function cameras. Cameras have become a part of our everyday lives, and with the progression of modern technology. Cameras have become even more user friendly and affordable for many to own. As the camera moves into the digital era, the film camera is becoming a distant memory. Digital and film cameras have the same final product, but the way to get there is much different. So we are going to contrast digital and film cameras.…

    • 770 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    As the photographic market had a significant transformation due to the technology in the last five years, Kodak, one of the leaders in this industry is currently straggling with the transformation and end up losing sales in the traditional photographic market. Moreover, the intense competition in the digital camera market has driven the profit margin to a razor-thin level.…

    • 376 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The author closes the article by discussing the thoughts of photography by Oliver Wendell Holmes and how she disagrees with him. According to Holmes, “photographs stand as the universal equivalent, capable of denoting the quantitative exchangeability of all sights”(Sekula, 23). However, the author seems to disagree with Homes, because Holmes according to her, doesn’t seem to understand the difference between quality and quantity. Holmes, also seems to focus more on the mathematical side of the camera, more than anything else. At the end, the author focuses on the Kodak camera and how its name, by definition, seems to reflect a more primitive state. She closes the article by asking if photography is only confined to primitive means.…

    • 117 Words
    • 1 Page
    Good Essays
  • Best Essays

    Kodak's Challenge

    • 4856 Words
    • 20 Pages

    On January 1st 1881, George Eastman and Henry A, Strong formed a partnership that they did not know would create one of the most legendary marks on the photography market today. Beginning with a simple company of dry plates, Eastman did not want any stone unturned when it came to the photography industry. Ament, P. (2006, October 9)…

    • 4856 Words
    • 20 Pages
    Best Essays
  • Satisfactory Essays

    Photography has evolved dramatically since the 1800’s and so has it’s purpose. Nowadays, anyone can take out their phones and take any instant picture or “selfie”. As said by the great Ernst Haas, “Because it is so easy, it will be more difficult.” This quote is still as relevant as it was in the 20th century as it is now. Long before cell phones with cameras existed photographers used film. They used it to take portraits of family, something or someone that was worth documenting, such as the presidents of the United States, or report worldwide news. To me, it all started out with an effective purpose. It was meant to capture moments people either wanted to cherish, report, or remember forever.…

    • 447 Words
    • 2 Pages
    Satisfactory Essays