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Consumer Behaviour in Fmcg

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Consumer Behaviour in Fmcg
INTRODUCTION

1.1 INDUSTRIALISATION: Industrialization is the process of social and economic change whereby a human group is transformed from a pre-industrial society intro an industrial one. It is a part of a wider modernization process, where social change and economic development are closely related with technological innovation, particularly with the development of large-scale energy and metallurgy production. It is the extensive organization of an economy for the purpose of manufacturing. Industrialization has a major role to play in the economic development of the underdeveloped countries in largely reflected in disparity in the structure of their economics, the former are largely economics, while later production is defined predominantly to agriculture. Industrial pattern in India on the eve of planning was marked as low capital intensity, limited development of medium sized factor enterprises imbalance between consumer goods and capital goods industry. The five year plan has made an attempt to improve the industrial pattern and develop the capital goods sector. The government of India launched the process of industrialization could make the development process.

INTRODUCTION OF INDUSTRY: Industry is the manufacturing of goods or service within a category. Although industry is a broad term for any kind of economic production, in economics and urban planning industry is a synonym for the secondary sector, which is a type of economic activity, involved in the manufacturing of raw materials into goods and products.

DEFINITION OF INDUSTRY: Industry is defined as any business, trade, undertaking, manufacture or calling of employers and includes any calling services, employment, handicraft or industrial occupation or avocation of workman.

1.2 DEFINITION OF CEMENT: Cement may be defined as “it



Bibliography: * Maheswari .S.N, Principles of Management Accounting, New Delhi, Sultan Chand & Sons, 1997. * Cost and Management accounting, sixth edition, colin Drury Thomas Learning, 2004.

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