Consumer Behaviour - Decision making process when purchasing a television

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Birmingham Business School Table of Contents TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc373252256" Chapter 1 - Introduction PAGEREF _Toc373252256 \h 2
HYPERLINK \l "_Toc373252257" Chapter 2 - Methodology PAGEREF _Toc373252257 \h 4
HYPERLINK \l "_Toc373252258" 2.1 Research Approach PAGEREF _Toc373252258 \h 4
HYPERLINK \l "_Toc373252259" 2.2 Instruments PAGEREF _Toc373252259 \h 4
HYPERLINK \l "_Toc373252260" 2.3 Sample PAGEREF _Toc373252260 \h 4
HYPERLINK \l "_Toc373252261" 2.4 Procedure PAGEREF _Toc373252261 \h 4
HYPERLINK \l "_Toc373252262" 2.5 Limitations PAGEREF _Toc373252262 \h 5
HYPERLINK \l "_Toc373252263" Chapter 3 - Analysis of Consumer Decisions Making Process PAGEREF _Toc373252263 \h 6
HYPERLINK \l "_Toc373252264" 3.1 Need Recognition PAGEREF _Toc373252264 \h 6
HYPERLINK \l "_Toc373252265" 3.2 Pre-purchase Search PAGEREF _Toc373252265 \h 7
HYPERLINK \l "_Toc373252266" 3.3 Evaluation alternatives PAGEREF _Toc373252266 \h 8
HYPERLINK \l "_Toc373252267" 3.4 Purchase decision PAGEREF _Toc373252267 \h 9
HYPERLINK \l "_Toc373252268" 3.5 Post purchase behaviour PAGEREF _Toc373252268 \h 9
HYPERLINK \l "_Toc373252269" Chapter 4 - Decision Making Model when Purchasing a Television PAGEREF _Toc373252269 \h 10
HYPERLINK \l "_Toc373252270" Chapter 5 - Recommendations PAGEREF _Toc373252270 \h 11
HYPERLINK \l "_Toc373252271" Chapter 6 - Conclusion PAGEREF _Toc373252271 \h 15
HYPERLINK \l "_Toc373252272" Bibliography PAGEREF _Toc373252272 \h 16
HYPERLINK \l "_Toc373252273" Appendix 1 -Market Trends PAGEREF _Toc373252273 \h 17
HYPERLINK \l "_Toc373252274" Appendix 2 - Analysis of Questionnaires PAGEREF _Toc373252274 \h 19
HYPERLINK \l "_Toc373252275" Appendix 3 - Focus Group Topics and