Consumer Behaviour Analysis on Real Estate and Consumer Durables

Good Essays
2012

Consumer
Expenditure on Real
Estate and Consumer
Durables
An Analysis

9/30/2012

INDEX
Abstract

2

CONSUMER EXPENDITURE ON REAL ESTATE

3

Backdrop

3

Introduction

5

The many faces of India

7

Shape and Size of Consumption

9

India's real estate sector

14

Real Estate Market

15

Market size

15

Marget segment

15

Investment scenario

20

Key trends

25

The way forward

26

EXPENDITURE ON CONSUMER DURABLES

27

Macroeconomic scenario

27

Consumer durables

31

Challenges

33

1

ABSTRACT
The Indian economy has been growing at a steady rate year-on-year. A variety of factors are contributing to such growth. The report aims to establish the relation amongst the various factors which affect consumer behavior and decision-making while making a purchase in the real estate or the consumer durable sector. We can establish a direct relationship between level of growth in economy in terms of GDP growth rate and consumption expenditure on real estate as well as consumer durable goods. The recent changes in the dynamics of the industry like Changes in Intellectual Property Rights have also contributed to the growth potential of the industry. Consumption Expenditure trend analysis give indication overall increase in durables as a percentage of overall expenditure reason for which include Availability of financing, Growth of organised retail, Appreciation of
Rupee, Falling price increased affordability, Increased competition. Urban Area has generally spent higher amount than Rural Area both in absolute amount and as a percentage of total expenditure. Analysis in terms of decile class also give conclusive results. Market is changing in terms of product, pricing, distribution and promotion strategies to make products more appealing, valuable and accessible.

2

CONSUMER EXPENDITURE ON REAL ESTATE
Backdrop
India is a large and growing consumer market, but

◊ Rural Aspirers (Six percent of households):

the expanse and diversity of the country make the
shape

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