Consumer Behaviour
CONSUMER
BEHAVIOUR
MANAL KHOSLA
A3906413412
C-50
ACKNOWLEDGMENTS
My sincere thanks to Faculty Guide under whose able guidance and kind cooperation I was able to complete the project work titled "Consumer Behaviour”
Also, I do thank my friends and family for helping me .
Every effort has been made to enhance the quality of work.
However, I owe the sole responsibility of the shortcoming, if any, in the study.
ABSTRACT
Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decisionmaking processes of buyers, both individually and in groups such as how emotions affect buying behaviour. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. The present study is based on the perceptions, buying behavior and satisfaction of the consumers in Indian market.
TABLE OF CONTENTS
Introduction
Objectives
Methods
Trends in buying among consumers
Changes in consumer buying trends
Theories of consumer Behaviour
Factors affecting buying behavior
Outcomes
Future prospects
Conclusion
References
INTRODUCTION
Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behaviour is difficult to predict, even for experts in the field. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the
BEHAVIOUR
MANAL KHOSLA
A3906413412
C-50
ACKNOWLEDGMENTS
My sincere thanks to Faculty Guide under whose able guidance and kind cooperation I was able to complete the project work titled "Consumer Behaviour”
Also, I do thank my friends and family for helping me .
Every effort has been made to enhance the quality of work.
However, I owe the sole responsibility of the shortcoming, if any, in the study.
ABSTRACT
Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decisionmaking processes of buyers, both individually and in groups such as how emotions affect buying behaviour. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. The present study is based on the perceptions, buying behavior and satisfaction of the consumers in Indian market.
TABLE OF CONTENTS
Introduction
Objectives
Methods
Trends in buying among consumers
Changes in consumer buying trends
Theories of consumer Behaviour
Factors affecting buying behavior
Outcomes
Future prospects
Conclusion
References
INTRODUCTION
Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behaviour is difficult to predict, even for experts in the field. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the