consumer behaviour

Topics: Shahrukh Khan, Kal Ho Naa Ho, Katrina Kaif Pages: 4 (1033 words) Published: September 23, 2013
This comparison is done on the basis of the good features of an advertisement 8.1 Interior Paint
Berger Paints
Product Name
Berger Silk
Bollywood Actress Katrina Kaif showing her sexy style with the wall is so smooth live body skin nobody can live without touch of the wall once you see wall your eye will not go anywhere. Attention Factors

One of famous star actress Katrina Kaif is an attraction for the people which ad bring companies product more memorable to the general mass. Product Name
Berger Rangoli Easy Clean
Father and son made up a mess of the wall, then mom comes up and looks at their scared faces and says that its easy clean paint where walls can be washed to remove dirt without affecting the colour. Attention Factor

The display is quite capable of getting the attention of the common mass as we can see that the lady in the house who is generally most concerned about the cleanliness and longevity of the house takes everything casually as she knows what has been done can be undone easily. This usually attracts the attention of the wives and even the husbands. Memorizing Factor

The punch line in this display i.e “daag jaye par rang na jaye”, is quite appealing and people will remember this add for this punch line. Sentimental Appeal
The casual approach of the lady shown in this act works as sentimental appeal for all women who usually are the most concerned within the family. Education Factor
Just a wash can free the wall of all dust, dirt and stains.
Asian Paints

Product Name
Asian Paints Royale (Luxury Emulsion)
Saif Ali Khan who was playing video game and and was unaware of the fact that there was a clash between his dog and his house butler, who was carrying some food and drinks for Saif and eventually all the food and drinks gets spilt on the walls making a mess of it, later it could be easily wiped out because of the Teflon surface protector. Attention Factor

1) Saif Ali Khan a Bollywood...
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