Consumer Behaviour
rQ1: Which design elements of the Volvo YCC are most valuable to female consumers?
Volvo is a famous brand name of car which created most values element in their car design. There are four elements which are safety, quality, and environment and design (Volvo, 2011). In 2004, Volvo has come out with the ideas by focusing women consumer. So, Volvo corporation introduce the Your Concept Car (YCC) which the car will be design through women eyes. This concept had created by all female design team and they are more focusing to women with specific criteria such as professional, independent women desiring performance, style, practicality and ease of maintenance in one package (Diseno-art.com, nd)
Moreover, Volvo YCC design elements are most valuable to female consumers which are created special for women need and wants. Firstly, the interior benefits for this design is just like a personal living room which are suitable and more comfortable for women. It is just like bring your home inside the car. The interior design is adjustable whereby, the seats pad can be changed to different colour and fabric such as linen, leather or shimmering yellow-green embroidered seat pad. Besides that, the carpet can be changed according to women choice because this will help to avoid owners by getting bored when using the same fabric, carpet and colours. More extra benefits, the exchangeable seats cover and carpet can be washed (Bonsor, 2011). This also will help owner of the car will always feel the new car even thought, the car is bought by quite long because of easily changes and this is suitable for women character.
Volvo YCC had a maximized space and storage with high technology. In fact, before the door close, the seats will automatically help the driver to adjust according to the situation and it will help to make the driver more comfortable while driving (Supercars.net, 2011). The gear is allocated on the steering column and parking brake is electronic which integrated further
Volvo is a famous brand name of car which created most values element in their car design. There are four elements which are safety, quality, and environment and design (Volvo, 2011). In 2004, Volvo has come out with the ideas by focusing women consumer. So, Volvo corporation introduce the Your Concept Car (YCC) which the car will be design through women eyes. This concept had created by all female design team and they are more focusing to women with specific criteria such as professional, independent women desiring performance, style, practicality and ease of maintenance in one package (Diseno-art.com, nd)
Moreover, Volvo YCC design elements are most valuable to female consumers which are created special for women need and wants. Firstly, the interior benefits for this design is just like a personal living room which are suitable and more comfortable for women. It is just like bring your home inside the car. The interior design is adjustable whereby, the seats pad can be changed to different colour and fabric such as linen, leather or shimmering yellow-green embroidered seat pad. Besides that, the carpet can be changed according to women choice because this will help to avoid owners by getting bored when using the same fabric, carpet and colours. More extra benefits, the exchangeable seats cover and carpet can be washed (Bonsor, 2011). This also will help owner of the car will always feel the new car even thought, the car is bought by quite long because of easily changes and this is suitable for women character.
Volvo YCC had a maximized space and storage with high technology. In fact, before the door close, the seats will automatically help the driver to adjust according to the situation and it will help to make the driver more comfortable while driving (Supercars.net, 2011). The gear is allocated on the steering column and parking brake is electronic which integrated further