Preview

Consumer Behavior Towards Ready Made Garments

Powerful Essays
Open Document
Open Document
8748 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Consumer Behavior Towards Ready Made Garments
GUIDELINES ON PRIME MINISTER’S EMPLOYMENT GENERATION PROGRAMME (PMEGP) 1. The Scheme

Government of India has approved the introduction of a new credit linked subsidy programme called Prime Minister’s Employment Generation Programme (PMEGP) by merging the two schemes that were in operation till 31.03.2008 namely Prime Minister’s Rojgar Yojana (PMRY) and Rural Employment Generation Programme (REGP) for generation of employment opportunities through establishment of micro enterprises in rural as well as urban areas. PMEGP will be a central sector scheme to be administered by the Ministry of Micro, Small and Medium Enterprises (MoMSME). The Scheme will be implemented by Khadi and Village Industries Commission (KVIC), a statutory organization under the administrative control of the Ministry of MSME as the single nodal agency at the National level. At the State level, the Scheme will be implemented through State KVIC Directorates, State Khadi and Village Industries Boards (KVIBs) and District Industries Centres (DICs) and banks. The Government subsidy under the Scheme will be routed by KVIC through the identified Banks for eventual distribution to the beneficiaries / entrepreneurs in their Bank accounts. The Implementing Agencies, namely KVIC, KVIBs and DICs will associate reputed Non Government Organization (NGOs)/reputed autonomous institutions/Self Help Groups (SHGs)/ National Small Industries Corporation (NSIC) / Udyami Mitras empanelled under Rajiv Gandhi Udyami Mitra Yojana (RGUMY), Panchayati Raj institutions and other relevant bodies in the implementation of the Scheme, especially in the area of identification of beneficiaries, of area specific viable projects, and providing training in entrepreneurship development. 2. (i) Objectives To generate employment opportunities in rural as well as urban areas of the country through setting up of new self-employment ventures/projects/micro enterprises. To bring together widely dispersed traditional artisans/ rural and

You May Also Find These Documents Helpful

  • Better Essays

    The first feature of microfinance that comes to one’s mind is its huge growth potential. As stated in the case, only 20% of overall demand for microfinancing is being met. 420 million people don’t have access to microfinance according to Exhibit 5. Microfinance is believed to be rather helpful in improving people’s lives. Using the small credits, clients start their small businesses improve and their living standards which should lead to increase of life conditions in the whole country. The experience can also attract international companies to open plants and fabrics there as lack of skilled working power is one of the main constrain in FDI. However there is no clear evidence on the real impact of microfinancing on macro level. Moreover MFIs are not transparent at all, which is a huge disadvantage from investor’s point of view. Investors want to know the business they are investing in.…

    • 1246 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Their typical demographic is single, well-educated, studying at university or college and thus a low- to medium-income earner. American Apparel steers away from tweens and the under-18 age bracket. American Apparel also chooses not to go after the popular 34-45 age bracket and people over the age of 45. American Apparel also chooses not to target people who are married or divorced with children in school.…

    • 908 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Unilever Shakti

    • 1148 Words
    • 5 Pages

    Huge investments required to train the entrepreneurs and convince local authorities to allow this program to run…

    • 1148 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Consumer Fashion Involvement

    • 12660 Words
    • 51 Pages

    The concept of involvement, originated from social psychology (Sherif and Cantril, 1947; Harvey and Sherif, 1951), was linked to marketing and consumer research in Krugman’s (1965, 1966, 1971) early works in television advertising and involvement. Involvement is a multidimensional concept (Warrington and Shim, 2000), and dozens of studies have focused on…

    • 12660 Words
    • 51 Pages
    Powerful Essays
  • Good Essays

    An interesting stereotype at Quinnipiac University is the girls are always “dressing to impressing.” Why is this, not only at Quinnipiac, but at other schools as well? We were interested as to what influences girls to choose certain outfits. Our group decided to take the initiative to research why girls purchase the clothes that they wear. We were also interested as to how males, the opposite sex, influence the female purchase decision when it comes to clothing items and picking out outfits for the day or night.…

    • 1061 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Hsiu-Ju Hsu Department of Fashion Design and Management, National Pingtung University of Science and Technology No. 1 Shuehfu Rd., Neipu, Pingtung 912, Taiwan, R.O.C. E-mail: hsu@mail.npust.edu.tw Received: February 15, 2012 doi:10.5539/ijms.v4n3p16 Abstract In a recent trend, Korean TV soap operas have become extremely popular in Taiwan. This article examines the relationship between Taiwanese female undergraduates’ favorite Korean TV soap operas and their clothing purchase behavior. A survey was conducted via written questionnaires, from which 937 were obtained for analysis. The data were analyzed using factor analysis, ANOVA, and t-test. The results revealed that different degrees of viewing frequency, involvement, and recall of favorite Korean TV soap operas make a significant difference in clothing purchase behavior with regard to such factors as attention, viewing motivations, purchasing motivations, and different stages of clothing consumption. Keywords: Soap operas, Clothing, Consumer behavior, Taiwan, Korean 1. Introduction The introduction and rapid diffusion of television was one of the most socially significant events in the 20th century. The findings of Nielsen TV show that Korean TV soap operas have a deep impact on the Taiwanese because of their viewing frequency. Specifically, Korean TV soap operas have become the most popular among foreign TV soap operas in Taiwan, outstripping those from mainland China and Hong Kong (Ko, 2005). Soap operas and other television series not only captivate the attention of many viewers but also provide for the development of relationships between viewers and the program, along with its characters (Russell, Norman, & Heckler, 2004). Cultivation theory (Gerbner et al., 1977) posits that the social beliefs of people who watch TV more…

    • 6624 Words
    • 27 Pages
    Satisfactory Essays
  • Powerful Essays

    Schemes by KVIC

    • 2549 Words
    • 11 Pages

    Government of India has approved the introduction of a new creditlinked subsidy programme called Prime Minister’s Employment GenerationProgramme (PMEGP) by merging the two schemes that were in operation till 31.03.2008 namely Prime Minister’s Rojgar Yojana (PMRY) and Rural Employment Generation Programme (REGP) for generation of employment opportunities through establishment of micro enterprises in rural as well as urban areas. PMEGP will be a central sector…

    • 2549 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Volunteers are fully trained in th-e prestigious Balloon Ventures Entrepreneurship Curriculum/ & will use th-ese newly acquired skills & knowledge t/o act as enterprise facilitators. Volunteers will work in small/ cross-cultural teams o/f 2-3 & each team will manage th-eir own caseload o/f entrepreneurs. th-e entrepreneurs will involve both existing businesses & start-ups & will operate across a diverse range o/f sectors. It is th-e responsibility o/f th-e volunteers t/o work hard & create impact in th-e lives & businesses o/f th-eir entrepreneurs. t/o do th-is th-ey must be committed t/o work hard & participate in all th-e requirements o/f th-e programme. Towards th-e end o/f th-e programme th-e entrepreneurs will be eligible t/o pitch th-eir businesses f4r a low-interest loan designed specifically t/o help young entrepreneurs/ operating in th-e informal sector t/o start & grow th-eir…

    • 807 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Innovation in a Developing Economy, Jamshed H Khan, Journal of Developmental Entrepreneurship, 9(3), 221‐239. Kumar, Ritu. (2003, February). Journey of the Zardozi ‐ Ritu Kumar traces the evolution of the art of the zardoz, Times of India. Lall, V. D. (1987). Informal Sector in the National Capital Region. New Delhi: Society for Develoment Studies. Lall, V. D. (1992), Informal Sector in Alwar: Status Development, Strategy, and Action Plan. New Delhi: Society of Development Studies. Mathew, P. M. (1987). The Industrial ‘Informal Sector’ in a Developing Economy, New Delhi: Indian Council of Social Science Research. Papola, T. (1981). Urban Informal Sector in the Developing Economy, New Delhi: Vikas Publishing House. Pyke, F. , Becattini G. and Sengenberger W. (1990). Industrial Districts and Inter‐firm Cooperation in Italy. Geneva: International Institute for Labor Studies. Sethuraman S. V. , (1996), “The Urban Informal Sector: Concept, Measurement and Policy”, International Labour Review, Vol. 114, No. 1. Sharma Rajiv and Sunita Chitkara, (2006), “Informal Sector in the Indian System of National Accounts”, Central Statistical Organization, India. Sharma, B. K. and Vishwamitter (1990). Child Labor and Urban Informal Sector, New Delhi: Deep & Deep Publication. Mr. Ranjit Gilitwala, The Then President, SJGPCS Ltd., Surat and Presently, Mayor, Surat Municipal Corporation Mr. Shashikant Rana, Convener – Staff Committee, SJGPCS Ltd., Surat Mr. Ramanbhai T. Jariwala, President, All India Federation of Zari Industry, Surat Mr. Shantilal A. Jariwala, The Then Secretary, Zari Action Committee, Surat, Presently President, SJGPCS Ltd., Surat Mr. S. P. Agrawal, Assistant Director, Office of Development Commissioner (Handicrafts), Ministry of Textiles, GOI, Surat Mr. Ramanbhai Rana, Entrepreneur Mr. Bharatbhai Rana, Gilding Expert and Entrepreneur…

    • 7139 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Women are fond of shopping. They have a buying behavior of unstitched cloth. Different shopping malls, shopping bazaars sell various types of this cloth. And also the demand of the cloths are not same everywhere. Different status, different areas like Dhanmondi, Gulshan, Panthopath, University of Dhaka regions women mostly buy this cloth from New Market, Gausia, Chadni chawk and Priyangon shopping center, Gulshan 1,2 market and Banani DCC market. But recently it has been seen that Gausia Super Market is gaining popularity among women from different areas, specially Dhanmondi, Panthopath and University of Dhaka region.…

    • 3393 Words
    • 14 Pages
    Good Essays
  • Satisfactory Essays

    Nrega Scheme a Success

    • 421 Words
    • 2 Pages

    First of all we need to remember that NREGA is a programme without precedent. No other employment programme has even come close to being implemented on such a large scale. So the output can’t be compared to that of any other programmes. Taking into account the success story of the Pandurni village in the Nanded district of Maharastra which won the award for the best performance in implementing the Rural Employment Guarantee Scheme for 2009-2010, we can see that around 1500 people from the village are registered under this scheme from which around 800 have been benifited from it. Pandurni has completed over 100 irrigation projects. Of these projects one that has been remarkable is the rocky bund built by around 200 villagers, to prevent soil erosion. Officials claim that implementation of the scheme on such a large scale here has prevented the migration of labourers to other districts. Similar success stories have also been reported from various villages of Rajasthan.…

    • 421 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In 2009-10, the Central Government outlay for scheme was ? 39,100 crore. The Act directs state governments to implement MNREGA schemes. Under the NREGA, the Central Government meets the cost towards the payment of wage, three-fourths of material cost and some percentage of administrative cost. State governments meet the cost of unemployment allowance, one-fourth of material cost and administrative cost of State council. Since the State governments pay the unemployment allowance, the Act is a heavy incentive for them to offer employment to workers.…

    • 1317 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Bc Model in Rig

    • 9895 Words
    • 40 Pages

    I Smitkumar K. Hingrajiya, Post Graduate student of Information and Communication Technology in Agriculture and Rural Development (M Sc ICTARD), 2010-11 batch, from Dhirubhai Ambani Institute of Information and Communication Technology (DA-IICT), Gandhinagar, Gujarat hereby declare that this project report titled, “ Business Correspondent Model under Financial Inclusion Drive ” is an original study and has been carried out by me as a part of Summer Internship under the guidance of Mr. M. Subramanian (Deputy General Manager) and Dr. Vinod Vidyarthi (Assistant General Managers) NABARD, Gujarat Regional Office, Ahmedabad. I further declare that no any part of this report has been copied from any source, or if taken, the original source has been given due credit in the content. I have worked for eight weeks on our summer project as required under manual of policies of our institute.…

    • 9895 Words
    • 40 Pages
    Powerful Essays
  • Good Essays

    (b) new releases in cash of subsidy, pensions, salaries/wages under schemes like National Rural Employment Guarantee Scheme or implementation of Pay Commission’s recommendation or Agreements with Unions for rise in salaries/wages;…

    • 2773 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Small Scale Industry

    • 10772 Words
    • 44 Pages

    |Notification regarding implementation of provisions of Khadi and Village Industries Commission (Amendment) Act, 2006 w.e.f…

    • 10772 Words
    • 44 Pages
    Good Essays