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Consumer Behavior Toward Dry Shampoo

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Consumer Behavior Toward Dry Shampoo
Dry shampoo

Introduction:
Dry shampoo is a spray that can be used to “clean” and freshen up the hair when it’s not possible to actually wash it. Dry shampoo works by stripping out all the excess oil–along with leftover sweat and general nastiness–that the hair is producing because you’re not washing it. Dry shampoo can revitalize greasy, limp hair if you don't have time to wash it
As research suggests that washing hair too frequently can be really, really bad for it–especially using commercial shampoos and conditioners, often loaded with harsh, unpronounceable shit–and strips away the hair’s natural oils. Beauty experts recommend washing your hair less frequently to keep it healthy. Dry shampoo can be used in between washes if you’re trying to lengthen the life of your blow-out, for example, when you’re dashing to the office without time for a shower, or even in situations when water isn’t readily available. It can extend that time between washing a few extra days, but keep you from looking like a greasy, drug-addled mess. It also helps to refresh any blow-dry for long lasting hairstyles and promise to offer “instant root lift, texture and body to hairs. It gives the hair a soft, warm and freshly-washed look.
Though it is based on corn starch and oatmeal, it’s less chalky and contains volatizing agents that make it as much a styling product as a shortcut. Dry shampoo will only help to absorb excess oil and it won’t necessarily clean out the dirt and grime from a long day’s work, though it might mask it with a pretty scent. Good enough for your lunch break after a quick trip to the gym.

Usage: * You can apply dry shampoo directly to your roots by spraying it over the portion of the hair working it through with a comb. * After applying dry shampoo, thoroughly run hands through hair until it has completely dissolved. After applying the product to the top of head, flip head upside down and massage some into scalp at the roots. If you scrunch up your

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