Consumer Behavior: The Adult Consumer's Decision-Making Process
Consumer Behavior The Adult Consumer’s Decision-Making Process
Consumer behavior is when people look for products to purchase, use and to evaluate before they buy or dispose of products and services in which they expect will satisfy their wants and needs. Add to this, there are two different types of consumers, the ones that buy for themselves, for gifts or for their house. Next, they purchase for their organizational needs including businesses for profit or non-profit, schools, hospitals, etc. (Schiffman & Kanuk, 2007). Further, this report will give more detail on the adult consumer’s decision-making process. First, others can have an influence on the consumer’s decision-making process such as friends, relatives and there are occurrences that influence the consumers’ acceptance. Next, word-of-mouth by the opinion leader is the first person that influences the second person by giving their opinion on a product. Further the receiver is the person that accepts the knowledge from the opinion leader. People that look for new products and seek out information are called the opinion seekers (Schiffman & Kanuk, 2007). Next, that 68% of Americans use the internet for work or their personal use (Schiffman & Kanuk, 2007). However, surveys show Americans (adult decision makers) are texting less due to the high cost of texting. As a consequence, an internet poll of 507 consumers by WPP Group-owned Lightspeed Research for Advertising Age found 80% no longer buy texting with their phones to curtail costs in today’s economy (Creamer, 2008). Further, in this recession consumers are watching less television, text less and use the internet less due to added costs beyond the plans that are basic. The OMD study tested consumer feelings in regards to advertising and there needs to be more advertising that is geared towards products and ways that are savings costs for the consumer (Creamer, 2008). Hence, the adult decision-makers will then look at the advertisements as highly credible
Consumer behavior is when people look for products to purchase, use and to evaluate before they buy or dispose of products and services in which they expect will satisfy their wants and needs. Add to this, there are two different types of consumers, the ones that buy for themselves, for gifts or for their house. Next, they purchase for their organizational needs including businesses for profit or non-profit, schools, hospitals, etc. (Schiffman & Kanuk, 2007). Further, this report will give more detail on the adult consumer’s decision-making process. First, others can have an influence on the consumer’s decision-making process such as friends, relatives and there are occurrences that influence the consumers’ acceptance. Next, word-of-mouth by the opinion leader is the first person that influences the second person by giving their opinion on a product. Further the receiver is the person that accepts the knowledge from the opinion leader. People that look for new products and seek out information are called the opinion seekers (Schiffman & Kanuk, 2007). Next, that 68% of Americans use the internet for work or their personal use (Schiffman & Kanuk, 2007). However, surveys show Americans (adult decision makers) are texting less due to the high cost of texting. As a consequence, an internet poll of 507 consumers by WPP Group-owned Lightspeed Research for Advertising Age found 80% no longer buy texting with their phones to curtail costs in today’s economy (Creamer, 2008). Further, in this recession consumers are watching less television, text less and use the internet less due to added costs beyond the plans that are basic. The OMD study tested consumer feelings in regards to advertising and there needs to be more advertising that is geared towards products and ways that are savings costs for the consumer (Creamer, 2008). Hence, the adult decision-makers will then look at the advertisements as highly credible