Consumer Behavior Survey of Ucb

Topics: Benetton Group, Benetton family, Benetton Formula Pages: 10 (2625 words) Published: January 4, 2011
Introduction-Company Profile

Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife. The Group produces over 150 million garments every year. Its network of around 6,000 contemporary stores around the world offers high quality customer services and generates a total turnover of over 2 billion euro.

Financial Highlights|
Year| 2009| 2008| 2007 | 2006| 2005|
Revenues (million euro)| 2,049| 2,128| 2,049| 1,911| 1,765| Net Income (million euro)| 122| 155| 145| 125| 112|

Company History:
| 1960s| | The idea of color.| | |

| 1965| | The Benetton Group is established.| | |

| 1970s| | A business model making the difference: unique, flexible and innovative.| | | |

| 1980s| | Benetton communication campaigns: known all over the world.| | | |

| 1990s| | A global company present in 120 countries.| | | |

| 2000s| | Benetton grows with the market: over 150 million garments produced every year and distributed in around 6,000 contemporary stores.|


Luciano Benetton

Born in 1935 in Treviso (Italy), Luciano Benetton, together with his siblings Giuliana, Gilberto and Carlo, contributed in 1965 to the launch of the activities of the Benetton Group. Today, the company is present in 120 countries around the world with about 6,000 stores.

Alessandro Benetton

Alessandro Benetton is Executive Deputy Chairman of Benetton Group Spa and member of the board of Edizione Srl, the holding of the Benetton family, and Autogrill.

Holding Company

Edizione Srl, the holding company of the Benetton family, reported consolidated turnover of 11.3 billion Euro in 2009, with the group’s total number of employees exceeding 90,000 people. Edizione operates in the retail sector, principally with the shareholdings in Benetton Group and Autogrill, and through its subsidiary Sintonia SA, in the sector of infrastructure and mobility services, with shareholdings in Atlantia-Autostrade per l’Italia, Investimenti Infrastrutture (Gemina-Aereoporti di Roma), SAGAT. Edizione is also present in the real estate, agriculture, hotel and sports sectors, and has portfolio equity investments in, among others, Mediobanca, Assicurazioni Generali, RCS and Pirelli. The parent company has the objective of facilitating its subsidiaries’ expansion plans and strengthening their presence in the relevant business sectors, through, among others, the acquisition of new shareholdings both in Italy and abroad, enhancing the value of international relationships developed over the years.

Brands of UCB

United Colors of Benetton.A global brand, and one of the most well known in the world, United Colors of Benetton has an international style that combines color, quality and fashion. Each season the womenswear, menswear, childrenswear and underwear collections offer a total look for everyday, for work and for leisure, in the city and outdoors. The Benetton Baby label is a new product line dedicated to the prenatal and the under-fives world.

The brand is present in many other sectors, from the elegant accessories to the eyewear lines and perfumes, from the home collection to baby products. The above products are available in selected specialized shops worldwide.


| | Undercolors of Benetton is an extension of the Benetton brand, featuring underwear, beachwear and sleepwear collections, as well as accessories for women, men and children. A wide selection of recurring basic colors is enriched every season with the latest trends. Undercolors is available in its own chain of stores which now has more than 500 locations in thirty countries and in selected Benetton Shops.|

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