Consumer Behavior Case Study
Consumer Behavior:
People today are becoming more health conscious. This is majorly seen in cities where there is too much stress amongst people. People are flocking to gyms and yoga centers to live a healthy life. Obesity is also increasing at an alarming rate, especially in urban areas. The eating habits of people are also changing, and there is a shift in change towards healthy foods. Gym instructors frequently keep a track of the number of calories burned by their client. People not only have their diets planned but also need to keep a check on the calories burned and consumed.
Presently, pulse rates are usually measured by health practices either manually or by oximeters. Visiting the nearby clinic to get a check on your pulse and calorimeter …show more content…
Opinions leaders would play an important role. Opinion leaders are people who offer informal advice or information about a product. Sports Exercise watch are limited in the market and hence opinion leaders will play an important role in modifying consumer preferences.
Reference Groups – The main consumer of a sports exercise watch are preliminary fitness frenzy people. These people would be directly influenced by either doctors or gym instructors or dieticians.
Aspirational Groups – People, who aspire to achieve a certain degree of fitness, would want to own our …show more content…
Major competitors for the product includes Puma, Nike, Casio and Pebble. Manipal being an educational hub attracts many students and the growing culture of fitness amongst them has attracted many retailers to open sports shop. Our product is a Sports watch with pulse and calorie reader. The product has got a growing demand in the market especially the consumers residing in metros. A sports exercise watch with pulse and calorie reader has a competitive market with low cost competitors such as Sonata, Fast track, Timex, Fitbox in this segment. An older version of pulse and calorie meter comprises of two elements: a chest strap transmitter and a wrist receiver. But the newer version is much advanced and customized. Also competitors have launched this product in the form of a sports watch which directly gives you the pulse rate and calories burnt while exercising. We have priced our product at Rs 3000 per unit, there are competitors who have priced this at Rs 2700 per unit. The cost of the product mainly incudes the electronic sensors, electronic convertors and the LCD screen. Competitors are mainly targeting the youth which are between 20 to 40 years of age. Premium competitors like Puma, Nike and Pebble have priced their products much higher than that of ours, thus we have a low cost leadership strategy and also we have differentiated our product by introducing lap timing and world
People today are becoming more health conscious. This is majorly seen in cities where there is too much stress amongst people. People are flocking to gyms and yoga centers to live a healthy life. Obesity is also increasing at an alarming rate, especially in urban areas. The eating habits of people are also changing, and there is a shift in change towards healthy foods. Gym instructors frequently keep a track of the number of calories burned by their client. People not only have their diets planned but also need to keep a check on the calories burned and consumed.
Presently, pulse rates are usually measured by health practices either manually or by oximeters. Visiting the nearby clinic to get a check on your pulse and calorimeter …show more content…
Opinions leaders would play an important role. Opinion leaders are people who offer informal advice or information about a product. Sports Exercise watch are limited in the market and hence opinion leaders will play an important role in modifying consumer preferences.
Reference Groups – The main consumer of a sports exercise watch are preliminary fitness frenzy people. These people would be directly influenced by either doctors or gym instructors or dieticians.
Aspirational Groups – People, who aspire to achieve a certain degree of fitness, would want to own our …show more content…
Major competitors for the product includes Puma, Nike, Casio and Pebble. Manipal being an educational hub attracts many students and the growing culture of fitness amongst them has attracted many retailers to open sports shop. Our product is a Sports watch with pulse and calorie reader. The product has got a growing demand in the market especially the consumers residing in metros. A sports exercise watch with pulse and calorie reader has a competitive market with low cost competitors such as Sonata, Fast track, Timex, Fitbox in this segment. An older version of pulse and calorie meter comprises of two elements: a chest strap transmitter and a wrist receiver. But the newer version is much advanced and customized. Also competitors have launched this product in the form of a sports watch which directly gives you the pulse rate and calories burnt while exercising. We have priced our product at Rs 3000 per unit, there are competitors who have priced this at Rs 2700 per unit. The cost of the product mainly incudes the electronic sensors, electronic convertors and the LCD screen. Competitors are mainly targeting the youth which are between 20 to 40 years of age. Premium competitors like Puma, Nike and Pebble have priced their products much higher than that of ours, thus we have a low cost leadership strategy and also we have differentiated our product by introducing lap timing and world