Consumer Behavior and Brand Awareness of Ankur Salt

SUMMER INTERNSHIP PROJECT REPORT
ON
“CONSUMER BEHAVIOR
AND
BRAND AWARENESS OF ANKUR SALT”

Prepared By: Suresh Maheshwari
(M.B.A. SEM. – II)
Academic Year 2012-13
Roll No.37 Enrollment No. 117590590037 Shree H. N. Shukla College of Management Studies

Submitted To: Gujarat Technological University

Under the guidance of: Asst. Prof. Jayraj Bhuptani
Shree H. N. Shukla College of Management Studies
ABSTRACT

This report is prepared at Ankur Chemfood Limited, Gandhidham Unit on functional areas of Ankur Chemfood Limited. It contains the brief description of the company and all its departments. It also covers the different functions performed in different departments at ANKUR CHEMFOOD LIMITED, GANDHIDHAM.

The report contains the details regarding the information related CONSUMER BEHAVIOR AND BRAND AWARENESS OF ANKUR SALT.

DECLARATION

I undersigned, Suresh Maheshwari, the student of Shree H. N. Shukla College Of Management Studies, Rajkot declare and confirm that work done by me is original and true to the best of my knowledge & beliefs.
I declare that this project is my preparation and not copied or extracted from anywhere else. It is the result of my efforts and dedication. Moreover it has been approved by the management of ANKUR Chemfood Limited and does not contain any material objectionable to them.
This summer project report is just a part of Shree H. N. Shukla College Of Management Studies and will not be used elsewhere.

Place: Gandhidham
Date:
Signature:

Bibliography: | 72 | 13. | ANNEXURE | 73 |